‘My mis­sion is to help this brand sur­vive,’ says Acer CEO Jason Chen

The China Post - - BUSINESS -

Jason Chen ( ), cor­po­rate pres­i­dent and chief ex­ec­u­tive of­fi­cer of Acer Inc. ( ), de­clared at the com­pany’s an­nual share­hold­ers meet­ing on Tues­day that his mis­sion at Acer is to help the com­pany sur­vive and gen­er­ate sta­ble prof­its.

“The most im­por­tant mis­sion for me in join­ing Acer is to help this brand sur­vive. Where there’s life, there’s hope,” said Chen, who joined Acer in Jan­uary 2014 from Tai­wan Semi­con­duc­tor Man­u­fac­tur­ing Co. (TSMC, ). The 54-year-old CEO, who re­versed three con­sec­u­tive years of op­er­at­ing losses in 2014, said he ex­pects Acer to con­tinue to move for­ward as long as the com­pany can gen­er­ate sta­ble prof­its, which will en­able Acer to de­velop strate­gies for its fu­ture growth.

“At least we need to keep im­prov­ing our op­er­at­ing in­come, which is the pri­mary task,” Chen said when an­swer­ing a ques­tion about Acer’s earn­ings tar­get for 2015.

Acer Chair­man Ge­orge Huang ( ) said Acer had not made any forecast for its full-year earn­ings in 2015 but would con­tinue to fol­low a strat­egy of trans­form­ing it­self to ad­dress the chal­lenges posed by the shrink­ing PC in­dus­try.

In 2014, Acer posted an 8.5 per­cent drop in rev­enues but recorded a slen­der net profit of NT$1.79 bil­lion (US$6.46 mil­lion), end­ing three con­sec­u­tive years of losses.

In the first three months of 2015, the Tai­wanese com­pany re­ported a higher-than-ex­pected net profit on the back of ef­fec­tive cost con­trols and in­ven­tory man­age­ment.

In April, how­ever, Acer re­ported its low­est monthly rev­enue in nearly nine years as con­sumers awaited the launch of Mi­crosoft Corp.’s new Win­dows 10 op­er­at­ing sys­tem later this year, rais­ing con­cerns over a pos­si­ble quar­terly loss in the April-June pe­riod.

As of 10:22 a.m. Tues­day, Acer shares had risen 0.96 per­cent to NT$15.75 in trad­ing in Taipei.

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