MOEA presents Tai­wan’s del­i­ca­cies to the world

The China Post - - LOCAL - BY LAURA LIN

The Depart­ment of Com­merce of the Min­istry of Eco­nomic Af­fairs ( ) held a press con­fer­ence yesterday in an at­tempt to boost the food in­dus­try and en­cour­age do­mes­tic con­sump­tion by invit­ing mem­bers of the public and tourists to taste lo­cal Tai­wanese food.

The 2015 Gourmet Tai­wan cam­paign runs from Aug. 1 to Oct. 31 with over 2,500 food busi- nesses and restau­rants se­lected by the min­istry of­fer­ing dis­counts such as “buy one, get one free” and lottery draws with gifts of smart­phones, tablets, meal coupons and a 42-inch TV.

To help the food in­dus­try with busi­ness up­grades, the Depart­ment of Com­merce has of­fered busi­ness man­age­ment con­sul­ta­tion ses­sions and held do­mes­tic and over­seas mar­ket­ing cam­paigns, in­clud­ing invit­ing in­ter­na­tional media to in­ter­view lo­cal com­pa­nies to en­hance the in­ter­na­tional vis­i­bil­ity of Tai­wanese food.

The gen­eral sec­re­tary of the Chi­nese Gourmet As­so­ci­a­tion (

) Lin Jyun­hong ( ) said that due to the joint ef­forts be­tween the gov­ern­ment and the food in­dus­try to in­te­grate Tai­wan’s food and tourism in­dus­tries, the na­tion’s del­i­ca­cies have at­tracted a large num­ber of tourists, es­pe­cially from Ja­pan, Sin­ga­pore and Malaysia.

Lin hopes that with the gov­ern­ment’s help, Tai­wan’s food in­dus­try can uti­lize tech­nol­ogy more ex­ten­sively to be­come more in­ter­na­tion­ally pop­u­lar.

2015 Gourmet Tai­wan is also pro­mot­ing a “food-travel tour” to guide peo­ple to taste lo­cal del­i­ca­cies. A to­tal of 10 peo­ple will be se­lected in a lottery draw to join a group of gourmet blog­gers who will visit Yi­lan County and Hs­inchu County to try out the del­i­ca­cies that are in sea­son.

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