MOEA presents Taiwan’s delicacies to the world
The Department of Commerce of the Ministry of Economic Affairs ( ) held a press conference yesterday in an attempt to boost the food industry and encourage domestic consumption by inviting members of the public and tourists to taste local Taiwanese food.
The 2015 Gourmet Taiwan campaign runs from Aug. 1 to Oct. 31 with over 2,500 food busi- nesses and restaurants selected by the ministry offering discounts such as “buy one, get one free” and lottery draws with gifts of smartphones, tablets, meal coupons and a 42-inch TV.
To help the food industry with business upgrades, the Department of Commerce has offered business management consultation sessions and held domestic and overseas marketing campaigns, including inviting international media to interview local companies to enhance the international visibility of Taiwanese food.
The general secretary of the Chinese Gourmet Association (
) Lin Jyunhong ( ) said that due to the joint efforts between the government and the food industry to integrate Taiwan’s food and tourism industries, the nation’s delicacies have attracted a large number of tourists, especially from Japan, Singapore and Malaysia.
Lin hopes that with the government’s help, Taiwan’s food industry can utilize technology more extensively to become more internationally popular.
2015 Gourmet Taiwan is also promoting a “food-travel tour” to guide people to taste local delicacies. A total of 10 people will be selected in a lottery draw to join a group of gourmet bloggers who will visit Yilan County and Hsinchu County to try out the delicacies that are in season.