South Korea’s Caffe Bene re­ceives halal cer­ti­fi­ca­tion; the 1st in coun­try to do so

The China Post - - BUSINESS - BY SOHN JI- YOUNG

South Korea’s Caffe Bene has be­come the first cof­fee fran­chise in South Korea to re­ceive halal food cer­ti­fi­ca­tion, the com­pany said Tues­day.

Caffe Bene’s six types of cof­fee beans — Brazil, Colom­bia, Ethiopia, Kenya, blend­ing and espresso — and nine pow­der types — cof­fee, green tea, milk tea, red vel­vet, sweet potato, vanilla and yogurt — have been cer­ti­fied halal by the Depart­ment of Is­lamic De­vel­op­ment Malaysia, or JAKIM.

The newly ac­quired halal cer­ti­fi­ca­tion is set to pave the way for the cof­fee chain to ex­pand its pres­ence in the Mid­dle East, ac­cord- ing to Caffe Bene. The com­pany cur­rently op­er­ates stores in Saudi Ara­bia, Malaysia and In­done­sia.

“The new cer­ti­fi­ca­tion will help us pro­vide safe prod­ucts to cus­tomers at home while open­ing doors to new over­seas mar­kets and help­ing to bet­ter pro­mote our prod­ucts abroad,” said a com­pany of­fi­cial.

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