Gal­axy Note 5 to hit Tai­wan day af­ter global de­but

The China Post - - TAIWAN BUSINESS -

Sam­sung Elec­tron­ics Co. is plan­ning to launch its new Gal­axy Note 5 ph­ablet in Tai­wan one day af­ter the hand­set’s global de­but, as the world’s largest smart­phone maker seeks to main­tain its high-end mar­ket share.

In an emailed in­vi­ta­tion to Tai­wanese media out­lets Mon­day, the South Korean tech gi­ant said it will host a press event in Taipei to launch its new Gal­axy phone Aug. 14 — the day af­ter a global press con­fer­ence ti­tled “Sam­sung Gal­axy Un­packed 2015.”

Reuters cited an anony­mous source as re­port­ing July 10 that Sam­sung was bring­ing for­ward the launch of a new ver­sion of its Gal­axy Note ph­ablet from Septem­ber to mid-Au­gust, in a move to re­vive sales af­ter a slug­gish sec­ond quar­ter.

Sam­sung is seek­ing to re­bound from a three- year- low an­nual net profit set in 2014 that was dragged down by a slump in smart­phone earn­ings.

The com­pany posted op­er­at­ing profit of 6.9 tril­lion won (US$5.93 bil­lion) for the AprilJune quar­ter of 2015, a 4 per­cent de­cline from a year ear­lier, fol­low­ing a sup­ply short­age for the curved- screen ver­sion of its flag­ship Gal­axy S6 smart­phone.

Faced with in­creas­ing com­pe­ti­tion, Sam­sung’s mid-Au­gust launch will put its new Gal­axy Note model on the mar­ket ahead of arch-ri­val Ap­ple Inc.’ s next iPhones, which are ex­pected to be re­leased in Septem­ber.

In June this year, HTC Corp. re­gained the ti­tle as Tai­wan’s largest smart­phone ven­dor with a 19.3 per­cent mar­ket share of to­tal units sold, fol­lowed by Sam­sung with an 18.6 per­cent share, Asustek Com­puter Inc. with a 17.9 per­cent share, Ap­ple with a 16.9 per­cent share and Sony with an 8.7 per­cent share.

In terms of sales value, Ap­ple re­mained the dom­i­nant player, ac­count­ing for 41.4 per­cent of the Tai­wan mar­ket in June, fol­lowed by Sam­sung with 19.9 per­cent, HTC with 14.2 per­cent, Sony with 9.3 per­cent and Asustek with 8.5 per­cent, ac­cord­ing to mar­ket sta­tis­tics.


This im­age shows the in­vi­ta­tion let­ter is­sued by Sam­sung Elec­tron­ics Co. to the pre­sen­ta­tion of the com­pany’s new Gal­axy Note 5 ph­ablet.

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