Galaxy Note 5 to hit Taiwan day after global debut
Samsung Electronics Co. is planning to launch its new Galaxy Note 5 phablet in Taiwan one day after the handset’s global debut, as the world’s largest smartphone maker seeks to maintain its high-end market share.
In an emailed invitation to Taiwanese media outlets Monday, the South Korean tech giant said it will host a press event in Taipei to launch its new Galaxy phone Aug. 14 — the day after a global press conference titled “Samsung Galaxy Unpacked 2015.”
Reuters cited an anonymous source as reporting July 10 that Samsung was bringing forward the launch of a new version of its Galaxy Note phablet from September to mid-August, in a move to revive sales after a sluggish second quarter.
Samsung is seeking to rebound from a three- year- low annual net profit set in 2014 that was dragged down by a slump in smartphone earnings.
The company posted operating profit of 6.9 trillion won (US$5.93 billion) for the AprilJune quarter of 2015, a 4 percent decline from a year earlier, following a supply shortage for the curved- screen version of its flagship Galaxy S6 smartphone.
Faced with increasing competition, Samsung’s mid-August launch will put its new Galaxy Note model on the market ahead of arch-rival Apple Inc.’ s next iPhones, which are expected to be released in September.
In June this year, HTC Corp. regained the title as Taiwan’s largest smartphone vendor with a 19.3 percent market share of total units sold, followed by Samsung with an 18.6 percent share, Asustek Computer Inc. with a 17.9 percent share, Apple with a 16.9 percent share and Sony with an 8.7 percent share.
In terms of sales value, Apple remained the dominant player, accounting for 41.4 percent of the Taiwan market in June, followed by Samsung with 19.9 percent, HTC with 14.2 percent, Sony with 9.3 percent and Asustek with 8.5 percent, according to market statistics.
This image shows the invitation letter issued by Samsung Electronics Co. to the presentation of the company’s new Galaxy Note 5 phablet.