Ap­ple pushed to third place in Chi­nese bat­tle of smart­phone mak­ers

The China Post - - WORLD BUSINESS -

Two Chi­nese smart­phone mak­ers pushed U.S. tech­nol­ogy gi­ant Ap­ple into third place in the world’s big­gest mar­ket in the sec­ond quar­ter, an in­de­pen­dent an­a­lyst firm said Mon­day.

Up­start Xiaomi, known for de­liv­er­ing high-per­for­mance prod­ucts at cheap prices, was the largest smart­phone ven­dor in China based on ship­ments with a 15.9 per­cent mar­ket share in the April-June pe­riod, Canalys said in a press re­lease.

Tele­com equip­ment maker Huawei was close be­hind at 15.7 per­cent, it said, fol­lowed by Ap­ple, South Korea’s Sam­sung and Chi­nese firm Vivo, with­out giv­ing the per­cent­ages for those three.

U. S. tech­nol­ogy gi­ant Ap­ple had taken top spot in the Canalys rank­ings for the first three months of 2015, and its third place show­ing came de­spite the launch of its large-screen iPhone 6 and iPhone 6 Plus last au­tumn.

“Com­pe­ti­tion among ma­jor brands has never been so in­tense,” Wang Jing­wen, an an­a­lyst at Canalys, said in the state­ment. “Xiaomi is un­der im­mense pres­sure to main­tain its top po­si­tion in the quar­ters to come.”

China is the world’s largest smart­phone mar­ket by ship­ments, Canalys has said pre­vi­ously.

Ap­ple’s iPhone sales surged 85 per­cent in Greater China — which in­cludes Hong Kong and Tai­wan — with rev­enue from the re­gion more than dou­bling to US$13 bil­lion for the latest quar­ter ended June 27, ac­cord­ing to the com­pany.

“We re­main ex­tremely bullish on China and we are con­tin­u­ing to in­vest,” Ap­ple chief ex­ec­u­tive of­fi­cer Tim Cook said last month when the com­pany an­nounced earn­ings.

“We would be foolish to change our plans. I think China is a fan­tas­tic ge­og­ra­phy with an in­cred­i­ble, un­prece­dented level of op­por­tu­nity,” he said.

Huawei said in July that its global smart­phone ship­ments surged 39 per­cent year-on-year in the first half of this year to 48.2 mil­lion as it fo­cused on mid- to high-end mod­els.

But a top Huawei ex­ec­u­tive said last month that his com­pany and Xiaomi were pitch­ing to dif­fer­ent seg­ments of the Chi­nese mar­ket.

“We’re dif­fer­ent than Xiaomi. No two com­pa­nies are alike,” Ken Hu, Huawei deputy chair­man and cur­rently ro­tat­ing chief ex­ec­u­tive of­fi­cer, told jour­nal­ists.

“If you want to com­pare us to other com­pa­nies, you can see from the in­crease in (sales) vol­ume that we have a lot of ad­van­tages.”

In­dus­try of­fi­cials say Huawei has tar­geted Sam­sung as it seeks to be the king of An­droid smart­phones in China. Huawei is also in­vest­ing in 5G tech­nol­ogy for fu­ture growth.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.