Co-founder of Mr. Cof­fee com­pany dies in Ohio, 91

The China Post - - INTERNATIONAL -

Vin­cent Marotta, one of the co­founders of the iconic Mr. Cof­fee brand that helped rev­o­lu­tion­ize how Amer­i­cans make their morn­ing brew, died Satur­day at his home in sub­ur­ban Cleve­land. He was 91.

Marotta and his busi­ness part­ner and high school friend Sa­muel Glazer turned Mr. Cof­fee into a house­hold name af­ter ask­ing two engi­neers to cre­ate a drip brew­ing sys­tem like those found in restau­rants. Marotta came up with the idea af­ter his and Glazer’s con­struc­tion and shop­ping cen­ter de­vel­op­ment busi­ness were hurt by a slow­down in the real es­tate mar­ket.

Mr. Cof­fee helped make the per­co­la­tor ob­so­lete as the stan­dard for home cof­fee brew­ing.

The brand’s for­tunes re­ceived a boost when Marotta per­suaded re­tired New York Yan­kees star Joe DiMag­gio to be­come the Mr. Cof­fee spokesman. Iron­i­cally, DiMag­gio only drank in­stant decaffeinated cof­fee be­cause of stom­ach prob­lems.

Marotta and Glazer sold North Amer­i­can Sys­tems Inc., the com­pany they cre­ated in 1972 to man­u­fac­ture and mar­ket Mr. Cof­fee ma­chines, for US$182 mil­lion in 1987. Glazer died in 2012. Marotta’s fam­ily said in a state­ment that North Amer­i­can Sys­tems em­ployed thou­sands of peo­ple at its head­quar­ters in Bed­ford Heights, Ohio, and at its man­u­fac­tur­ing plants.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.