Adi­das de­fends con­tro­ver­sial Manch­ester United shirt de­sign

The China Post - - SPORTS -

Manch­ester United uni­form maker Adi­das has been forced to de­fend its con­tro­ver­sial new shirt de­signed specif­i­cally for fe­male fans of the Premier League club.

Adi­das un­veiled the first United kit of its £750 mil­lion (US$1.3 bil­lion) deal with the Old Traf­ford team last week.

But the Ger­man sports­wear gi­ant was crit­i­cized for the de­sign of the women’s shirt, which had a much lower neck­line than the men’s ver­sion.

One United fan, @MUnit­edGirl, posted on Twit­ter: “Se­ri­ously Adi­das? Why is the V-neck so low com­pared with the men’s one? Some of us don’t like to show cleav­age.

“I call that dis­crim­i­na­tion. Nike never did that.”

Re­spond­ing to the crit­i­cism, Adi­das said it took the thoughts of fans into ac­count be­fore pro­duc­ing the kit.

“Adi­das pro­vides an adult shirt which is a replica of what the play­ers wear,” an Adi­das spokesper­son said on Mon­day.

“Based on re­search from fans, we also of­fer a women’s shirt as part of our lifestyle range of prod­ucts.

“This range has a slightly dif­fer­ent de­sign and fit to give fans a choice.”

Nike did not pro­duce a women’s ver­sion of the United shirt last sea­son and Adi­das also pointed out it has made women’s kits for the likes of Chelsea, Real Madrid and Bay­ern Mu­nich with­out com­plaints.

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