With sur­prise song, One Di­rec­tion breaks Spo­tify’s stream­ing record

The China Post - - ARTS -

One Di­rec­tion has proved that it is still go­ing strong with­out Zayn Ma­lik, with the boy band’s new song break­ing stream­ing records.

Spo­tify, the lead­ing stream­ing plat­form, said Mon­day that the Bri­tish pop group’s “Drag Me Down” was the most lis­tened-to song ever on a sin­gle day.

Re­leased with­out pre­vi­ous pub­lic­ity on Fri­day, “Drag Me Down” marks One Di­rec­tion’s first song since Ma­lik left in March, which led to ac­ri­mo­nious ex­changes on so­cial media among mem­bers of a group that had un­til then pre­served a squeaky-clean public im­age.

A song about gath­er­ing strength from one’s lover, “Drag Me Down” largely keeps One Di­rec­tion’s soft pop style but is backed by a reg­gae-in­flu­enced guitar.

Spo­tify said “Drag Me Down” was streamed 4.75 mil­lion times on its first day.

The pre­vi­ous record was set by rap­per Wiz Khal­ifa for “See You Again.”

It was streamed 4.26 mil­lion times on April 17, weeks af­ter it came out but shortly af­ter the re­lease of the ac­tion film “Fu­ri­ous 7,” on which it ap­peared.

Spo­tify, which has 75 mil­lion ac­tive users, said that “Drag Me Down” was the first song to hit num­ber one on its global chart on the day of its re­lease.

The song went to num­ber one on the first day in 15 coun­tries in­clud­ing Canada, France, Malaysia, the Philip­pines and the United States, although not in the band’s na­tive Bri­tain where Mon­day it was at num­ber three.

One Di­rec­tion stormed onto the scene in 2010 when the then teenagers ap­peared on the Bri­tish tal­ent show “The X Fac­tor.”

The band has since sold more than 65 mil­lion al­bums, ac­cord­ing to its la­bel, re­leas­ing a new work each year from 2011 to 2014 just be­fore the year-end hol­i­day shop­ping sea­son.

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