Taiwan Mobile is eyeing over-the-top video service
Taiwan Mobile Co., the country’s second- largest wireless service provider, said Wednesday that it plans to launch an over-the-top (OTT) video service in 2016 to cater to demand from mobile users.
The new OTT video service is under development with Kbro Co., the cable TV operator unit of Taiwan Mobile, and is expected to be available to consumers in the first half of next year, said Taiwan Mobile President James Jeng.
He said the OTT service will integrate Taiwan Mobile’s “My Video” streaming video content for mobile devices with Kbro’s cable TV programs, with the aim of expanding Taiwan Mobile’s reach to more young consumers.
“The overall ecosystem has become more mature and the market acceptance is picking up,” Jeng told a press event to announce Taiwan Mobile’s sponsorship of local e-Sports team ahq.
OTT service refers to the delivery of audio, video and other media over the Internet without the involvement of a multiple system operator in the control or distribution of content.
According to a survey released that day by the Market Intelligence Center (MIC), 39.8 percent of Taiwanese consumers watch online video content two to three times per week, while 24.3 percent said they watch online videos every day and 14.5 percent said they do so once a week.