Tai­wan Mo­bile is eye­ing over-the-top video ser­vice

The China Post - - LOCAL -

Tai­wan Mo­bile Co., the coun­try’s sec­ond- largest wire­less ser­vice provider, said Wed­nes­day that it plans to launch an over-the-top (OTT) video ser­vice in 2016 to cater to de­mand from mo­bile users.

The new OTT video ser­vice is un­der de­vel­op­ment with Kbro Co., the ca­ble TV op­er­a­tor unit of Tai­wan Mo­bile, and is ex­pected to be avail­able to con­sumers in the first half of next year, said Tai­wan Mo­bile Pres­i­dent James Jeng.

He said the OTT ser­vice will in­te­grate Tai­wan Mo­bile’s “My Video” stream­ing video con­tent for mo­bile de­vices with Kbro’s ca­ble TV pro­grams, with the aim of ex­pand­ing Tai­wan Mo­bile’s reach to more young con­sumers.

“The over­all ecosys­tem has be­come more ma­ture and the mar­ket ac­cep­tance is pick­ing up,” Jeng told a press event to an­nounce Tai­wan Mo­bile’s spon­sor­ship of lo­cal e-Sports team ahq.

OTT ser­vice refers to the de­liv­ery of au­dio, video and other media over the In­ter­net with­out the in­volve­ment of a mul­ti­ple sys­tem op­er­a­tor in the con­trol or dis­tri­bu­tion of con­tent.

Ac­cord­ing to a sur­vey re­leased that day by the Mar­ket In­tel­li­gence Cen­ter (MIC), 39.8 per­cent of Tai­wanese con­sumers watch online video con­tent two to three times per week, while 24.3 per­cent said they watch online videos ev­ery day and 14.5 per­cent said they do so once a week.

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