Xiaomi debuts Taiwan’s very first ‘Mi Home’ showroom
Chinese smartphone maker Xiaomi Inc. ( ) debuted its first “Mi Home” showroom in Taiwan to local media and “select fans” Thursday, in an attempt to build a loyal community of consumers.
The showroom sits close to the Xingtian Temple Station on the Taipei Metro, with over 2,500 square feet of floor space, providing more tangible services and experiences beyond e-commerce such as maintenance, product returns, software upgrades and accessory purchases, according to Xiaomi.
The Taiwan Mi Home was set to open to the public the follow- ing day, with daily services available from 11 a.m. to 7 p.m.
It is the 21st Mi Home, following 19 in China and one in Hong Kong.
Xiaomi, whose low-cost and feature- rich phones are sold largely online, previously planned to set up a Mi Home in Taiwan by the end of 2014, but the timetable was postponed because the company needed more time to find an appropriate location.
“We expect consumers to experience ‘warm’ services and try out Xiaomi’s good products at the Mi Home,” Nick Cheng, senior manager of after-sales at the Taiwan Mi Home, said at the opening ceremony of the showroom.