Xiaomi de­buts Tai­wan’s very first ‘Mi Home’ show­room

The China Post - - TAIWAN BUSINESS -

Chi­nese smart­phone maker Xiaomi Inc. ( ) de­buted its first “Mi Home” show­room in Tai­wan to lo­cal media and “se­lect fans” Thurs­day, in an at­tempt to build a loyal com­mu­nity of con­sumers.

The show­room sits close to the Xing­tian Tem­ple Sta­tion on the Taipei Metro, with over 2,500 square feet of floor space, pro­vid­ing more tan­gi­ble ser­vices and ex­pe­ri­ences be­yond e-com­merce such as main­te­nance, prod­uct re­turns, soft­ware up­grades and ac­ces­sory pur­chases, ac­cord­ing to Xiaomi.

The Tai­wan Mi Home was set to open to the public the fol­low- ing day, with daily ser­vices avail­able from 11 a.m. to 7 p.m.

It is the 21st Mi Home, fol­low­ing 19 in China and one in Hong Kong.

Xiaomi, whose low-cost and fea­ture- rich phones are sold largely online, pre­vi­ously planned to set up a Mi Home in Tai­wan by the end of 2014, but the timetable was post­poned be­cause the com­pany needed more time to find an ap­pro­pri­ate lo­ca­tion.

“We ex­pect con­sumers to ex­pe­ri­ence ‘warm’ ser­vices and try out Xiaomi’s good prod­ucts at the Mi Home,” Nick Cheng, se­nior man­ager of af­ter-sales at the Tai­wan Mi Home, said at the open­ing cer­e­mony of the show­room.

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