Small and medium-sized firm mar­ket­ing seminar event heads to the south

The China Post - - BUSINESS -

This year’s Small and Medi­um­sized En­ter­prises Mar­ket­ing KeyValue Trans­form­ing ( MKT) Seminar and Chan­nel Week will head to Tainan on Aug. 11 and Taichung on Aug. 13, fol­low­ing a suc­cess­ful Taipei event yesterday.

The MKT seminar re­volves around Philip Kotler’s Mar­ket­ing 3.0 idea that by adapt­ing to the changes in so­cial media through con­sumer con­nec­tion, busi­nesses in turn cre­ate value through wordof-mouth mar­ket­ing, sup­port­ers and pro­mot­ers of their brand. The seminar is car­ried out by the China Pro­duc­tiv­ity Cen­ter (CPC,

). CPC Pres­i­dent Pao-Cheng Chang stated that the Chan­nel Week event de­buted in 2012, and the an­nual event gar­nered a great deal of pos­i­tive re­sponses from SMEs. “A to­tal of 3,125 ac­cu­mu­lated prod­ucts were achieved through busi­ness match­ing, and co­op­er­a­tion value amounted over NT$550 mil­lion,” Chang said, “We will con­tinue to per­sist in our ef­forts this year.”

Such ef­forts in­clude invit­ing in­ter­na­tion­ally ac­claimed brand en­ter­prise and mar­ket­ing trend ex­perts to con­duct deeper anal­y­sis of rel­e­vant mar­ket­ing is­sues to lead SME own­ers to tell their unique sto­ries, Chang em­pha­sized. The seminar will also see lo­cal and in­ter­na­tional chan­nel en­ter­prises’ par­tic­i­pa­tion.

SME Ad­min­is­tra­tion Di­rec­tor­Gen­eral Yeh Yun-lung ( ) pointed out that it is vi­tal for SMEs to in­crease their mar­ket com­pet­i­tive­ness and strengthen man­age­ment in the ever-chang­ing in­ter­na­tional econ­omy and trade in­dus­try. For SMEs in need of coun­sel­ing, re­fer to the SME Ad­min­is­tra­tion’s con­tact win­dow at 0800-082822.

Photo Cour­tesy of MKT

China Pro­duc­tiv­ity Cen­ter Pres­i­dent Pao-Cheng Chang, fourth left, and Small and Medium-sized En­ter­prise Ad­min­is­tra­tion Di­rec­tor-Gen­eral Yeh Yun-lung ( ), fifth left, stand among other of­fi­cials, hold­ing up a ban­ner de­pict­ing the words “Mar­ket­ing Key-Value Trans­for­ma­tion” (MKT) at the seminar’s open­ing, yesterday.

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