Small and medium-sized firm marketing seminar event heads to the south
This year’s Small and Mediumsized Enterprises Marketing KeyValue Transforming ( MKT) Seminar and Channel Week will head to Tainan on Aug. 11 and Taichung on Aug. 13, following a successful Taipei event yesterday.
The MKT seminar revolves around Philip Kotler’s Marketing 3.0 idea that by adapting to the changes in social media through consumer connection, businesses in turn create value through wordof-mouth marketing, supporters and promoters of their brand. The seminar is carried out by the China Productivity Center (CPC,
). CPC President Pao-Cheng Chang stated that the Channel Week event debuted in 2012, and the annual event garnered a great deal of positive responses from SMEs. “A total of 3,125 accumulated products were achieved through business matching, and cooperation value amounted over NT$550 million,” Chang said, “We will continue to persist in our efforts this year.”
Such efforts include inviting internationally acclaimed brand enterprise and marketing trend experts to conduct deeper analysis of relevant marketing issues to lead SME owners to tell their unique stories, Chang emphasized. The seminar will also see local and international channel enterprises’ participation.
SME Administration DirectorGeneral Yeh Yun-lung ( ) pointed out that it is vital for SMEs to increase their market competitiveness and strengthen management in the ever-changing international economy and trade industry. For SMEs in need of counseling, refer to the SME Administration’s contact window at 0800-082822.
China Productivity Center President Pao-Cheng Chang, fourth left, and Small and Medium-sized Enterprise Administration Director-General Yeh Yun-lung ( ), fifth left, stand among other officials, holding up a banner depicting the words “Marketing Key-Value Transformation” (MKT) at the seminar’s opening, yesterday.