United States-based sand­wich chain to open store in Taipei to­day

The China Post - - LOCAL -

Cal­i­for­nia-head­quar­tered Lee’s Sand­wiches, the world’s largest Viet­namese-style sand­wich chain op­er­a­tor, said Wed­nes­day that it will ex­tend its reach from the United States and open a store in Taipei, its first over­seas out­let.

Lee’s Sand­wiches’ Taipei store will have its grand open­ing Aug. 9. The store will be lo­cated just next to the Taipei Main Sta­tion.

Lee’s Sand­wiches opened its first store in San Jose, Cal­i­for­nia in 1983 af­ter founder Chieu Le and his fam­ily came to the U.S. and set­tled in the city in 1980.

In ad­di­tion to its home state of Cal­i­for­nia, the chain op­er­a­tor cur­rently runs more than 60 stores in sev­eral other states in the U.S. mar­ket, in­clud­ing Ari­zona, Ok­la­homa, Ore­gon and Texas, ac­cord­ing to its web­site.

Lee’s Sand­wiches was orig­i­nally fa­mous for selling banh mi (Viet­namese sand­wiches). The chain has broad­ened its prod­uct line to many other food items, such as pack­aged spring rolls, spe­cialty drinks and desserts, while it has a rich se­lec­tion of dif­fer­ent banh mi and smooth­ies.

Le said that the pres­ence in Taipei shows Lee’s Sand­wiches’ am­bi­tions to make in­roads into over­seas mar­kets. He said that his chain is plan­ning to open more stores in the Asian mar­ket.

The founder said that he has high hopes that the Taipei mar­ket is full of busi­ness op­por­tu­ni­ties and on the back of its Tai­wanese part­ner, he has faith that Lee’s Sand­wiches will be­come one of the lead­ing in­ter­na­tional food brands in Tai­wan.

Ac­cord­ing to Lee’s Sand­wiches, the Taipei store will of­fer con­sum- ers in Tai­wan a broad se­lec­tion, in­clud­ing Viet­namese sand­wiches.

The menu in Taipei also in­cludes Euro­pean-style sand­wiches, which are pro­vided on ei­ther a baguette or crois­sant, with op­tions of roast beef, tur­key, salami, ham and tuna.

The Taipei store will also of­fer Viet­namese ap­pe­tiz­ers such as spring rolls and egg rolls, and the chain op­er­a­tor’s own ver­sion of Cafe Sua Da called Lee’s Cof­fee.

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