United States-based sandwich chain to open store in Taipei today
California-headquartered Lee’s Sandwiches, the world’s largest Vietnamese-style sandwich chain operator, said Wednesday that it will extend its reach from the United States and open a store in Taipei, its first overseas outlet.
Lee’s Sandwiches’ Taipei store will have its grand opening Aug. 9. The store will be located just next to the Taipei Main Station.
Lee’s Sandwiches opened its first store in San Jose, California in 1983 after founder Chieu Le and his family came to the U.S. and settled in the city in 1980.
In addition to its home state of California, the chain operator currently runs more than 60 stores in several other states in the U.S. market, including Arizona, Oklahoma, Oregon and Texas, according to its website.
Lee’s Sandwiches was originally famous for selling banh mi (Vietnamese sandwiches). The chain has broadened its product line to many other food items, such as packaged spring rolls, specialty drinks and desserts, while it has a rich selection of different banh mi and smoothies.
Le said that the presence in Taipei shows Lee’s Sandwiches’ ambitions to make inroads into overseas markets. He said that his chain is planning to open more stores in the Asian market.
The founder said that he has high hopes that the Taipei market is full of business opportunities and on the back of its Taiwanese partner, he has faith that Lee’s Sandwiches will become one of the leading international food brands in Taiwan.
According to Lee’s Sandwiches, the Taipei store will offer consum- ers in Taiwan a broad selection, including Vietnamese sandwiches.
The menu in Taipei also includes European-style sandwiches, which are provided on either a baguette or croissant, with options of roast beef, turkey, salami, ham and tuna.
The Taipei store will also offer Vietnamese appetizers such as spring rolls and egg rolls, and the chain operator’s own version of Cafe Sua Da called Lee’s Coffee.