Acer posts 2nd least prof­itable month of year

The China Post - - LOCAL - BY ENRU LIN

Tai­wanese PC ven­dor Acer Inc. ( ) yesterday re­ported rev­enue of NT$16.88 bil­lion in July, mark­ing a 36.46-per­cent mon­thover-month drop and the sec­ond­worst per­for­mance of the year.

In a com­pany state­ment, Acer at­trib­uted the de­cline to sea­sonal fac­tors and in­ven­tory man­age­ment.

Last year the strug­gling PC maker had ap­peared to re­verse its for­tunes with an ad­justed prod­uct mix and other re­forms, post­ing its first profit in three years at the end of 2014.

Acer chief ex­ec­u­tive of­fi­cer Jason Chen ( ), who had driven re­forms and hard cost-cut­ting at the com­pany, told Bloomberg in Jan­uary that 2015 was set to be a year of growth, not re­cov­ery, for Acer.

So far hopes have yielded only mod­est gains: Last week, Acer re­ported ex­ceed­ingly thin sec­ondquar­ter earn­ings of NT$2 mil­lion, or NT$0.0008 per share.

Net in­come from Jan­uary to July to­taled NT$145.034 bil­lion, 20.83 per­cent less than the same pe­riod last year, Acer stated in a press re­lease yesterday.

Win­dows 10 Ef­fect?

Ear­lier this year, Chen had been con­ser­va­tive on whether the launch of Mi­crosoft Corp’s new op­er­at­ing sys­tem on July 29 would spur sales for Acer.

Mi­crosoft’s Win­dows 10 may lift Acer ship­ments in the third quar­ter by driv­ing de­mand for new per­sonal com­put­ers, or have lim­ited ef­fect be­cause new note­books are func­tion­ally un­nec­es­sary, he said.

Lift from Chrome

For now, Acer has been get­ting a lift from Google Inc’s op­er­at­ing sys­tem Chrome. The com­pany said yesterday that it had been the dom­i­nant ven­dor in note­books pow­ered by Chrome in the U.S. mar­ket in the sec­ond quar­ter.

Cit­ing data from mar­ket re­searcher NPD Group, Acer said it had ex­panded Chrome­book mar­ket share in the com­mer­cial chan­nel to 47 per­cent in the U.S. by June.

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