Acer posts 2nd least profitable month of year
Taiwanese PC vendor Acer Inc. ( ) yesterday reported revenue of NT$16.88 billion in July, marking a 36.46-percent monthover-month drop and the secondworst performance of the year.
In a company statement, Acer attributed the decline to seasonal factors and inventory management.
Last year the struggling PC maker had appeared to reverse its fortunes with an adjusted product mix and other reforms, posting its first profit in three years at the end of 2014.
Acer chief executive officer Jason Chen ( ), who had driven reforms and hard cost-cutting at the company, told Bloomberg in January that 2015 was set to be a year of growth, not recovery, for Acer.
So far hopes have yielded only modest gains: Last week, Acer reported exceedingly thin secondquarter earnings of NT$2 million, or NT$0.0008 per share.
Net income from January to July totaled NT$145.034 billion, 20.83 percent less than the same period last year, Acer stated in a press release yesterday.
Windows 10 Effect?
Earlier this year, Chen had been conservative on whether the launch of Microsoft Corp’s new operating system on July 29 would spur sales for Acer.
Microsoft’s Windows 10 may lift Acer shipments in the third quarter by driving demand for new personal computers, or have limited effect because new notebooks are functionally unnecessary, he said.
Lift from Chrome
For now, Acer has been getting a lift from Google Inc’s operating system Chrome. The company said yesterday that it had been the dominant vendor in notebooks powered by Chrome in the U.S. market in the second quarter.
Citing data from market researcher NPD Group, Acer said it had expanded Chromebook market share in the commercial channel to 47 percent in the U.S. by June.