Lee’s Sand­wiches part­ners with Hoyii Life to open first Tai­wan store

The China Post - - ARTS -

Lee’s Sand­wiches, the world’s largest bánh mì chain, has re­cently en­tered the Asian cater­ing mar­ket, and launched its first over­seas branch at Hoyii Main Sta­tion on Aug. 9.

Lee’s Sand­wiches is in­tro­duced to Tai­wan by Hoyii Life Co. Ltd., the man- age­ment team be­hind the hugely-suc­cess­ful TimHoWan Tai­wan. “Tai­wanese con­sumers are very wel­com­ing to ex­otic cui­sine. More­over, sand­wiches have al­ways been one of on-the-go din­ers’ fa­vorite food choices, due to con­ven- ience and the large va­ri­ety of op­tions. We look for­ward to adding di­ver­sity to the Tai­wan food and bev­er­age mar­ket by bring­ing the French-style bánh mì from Amer­ica to Tai­wan, and shar­ing one of Amer­ica’s fa­vorite sand­wiches with Tai­wanese con­sumers,” said Jeff Lin, CEO of HOYII Life, dur­ing the open­ing.

For more in­for­ma­tion, visit Lee’s Sand­wiches at 1F, No. 36, Sec. 1, Zhongx­iao W. Rd., Taipei (HOYII Main

Sta­tion), or call (02) 2370-0378

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