Lee’s Sandwiches partners with Hoyii Life to open first Taiwan store
Lee’s Sandwiches, the world’s largest bánh mì chain, has recently entered the Asian catering market, and launched its first overseas branch at Hoyii Main Station on Aug. 9.
Lee’s Sandwiches is introduced to Taiwan by Hoyii Life Co. Ltd., the man- agement team behind the hugely-successful TimHoWan Taiwan. “Taiwanese consumers are very welcoming to exotic cuisine. Moreover, sandwiches have always been one of on-the-go diners’ favorite food choices, due to conven- ience and the large variety of options. We look forward to adding diversity to the Taiwan food and beverage market by bringing the French-style bánh mì from America to Taiwan, and sharing one of America’s favorite sandwiches with Taiwanese consumers,” said Jeff Lin, CEO of HOYII Life, during the opening.
For more information, visit Lee’s Sandwiches at 1F, No. 36, Sec. 1, Zhongxiao W. Rd., Taipei (HOYII Main
Station), or call (02) 2370-0378