Tai­wan serves as test mar­ket for Ya­hoo’s new video mes­sag­ing app

The China Post - - TAIWAN BUSINESS -

Ya­hoo Inc. said Thurs­day that Tai­wan has served as an ex­cel­lent test mar­ket to im­prove its new app, called Livetext, which al­lows users to chat with friends by com­bin­ing text with mute video.

“There is a lot of cross com­mu­ni­ca­tion be­tween plat­forms, and we want to make sure that we can have the best qual­ity of ser­vices,” said Ar­jun Sethi, Ya­hoo se­nior di­rec­tor of prod­uct man­age­ment and growth, at a video con­fer­ence with Tai­wanese media.

Given that Tai­wan has solid user net­works of both An­droid and iOS op­er­at­ing sys­tems, launch­ing the Livetext app first in Tai­wan helped Ya­hoo get “a good state of un­der­stand­ing” of what qual­ity ser­vices look like be­fore the search en­gine rolls out the app to more mar­kets around the world, Sethi said.

Ya­hoo ini­tially launched its Livetext app in only Tai­wan, Hong Kong and Ire­land in late July, fol­lowed by roll-outs in the United States, the United King­dom, Canada, Ger­many and France over the past few weeks. The app was set to be avail­able glob­ally later Thurs­day.

Ac­cord­ing to the app de­scrip­tion, it is “the most nat­u­ral way to have real con­ver­sa­tions” by “putting your words and your friend’s real-time re­ac­tions at the cen­ter of your in­ter­ac­tion.”

The app marks Ya­hoo’s latest at­tempt to catch up in mo­bile ser­vices since Marissa Mayer be­came the com­pany’s CEO three years ago.

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