Taiwan serves as test market for Yahoo’s new video messaging app
Yahoo Inc. said Thursday that Taiwan has served as an excellent test market to improve its new app, called Livetext, which allows users to chat with friends by combining text with mute video.
“There is a lot of cross communication between platforms, and we want to make sure that we can have the best quality of services,” said Arjun Sethi, Yahoo senior director of product management and growth, at a video conference with Taiwanese media.
Given that Taiwan has solid user networks of both Android and iOS operating systems, launching the Livetext app first in Taiwan helped Yahoo get “a good state of understanding” of what quality services look like before the search engine rolls out the app to more markets around the world, Sethi said.
Yahoo initially launched its Livetext app in only Taiwan, Hong Kong and Ireland in late July, followed by roll-outs in the United States, the United Kingdom, Canada, Germany and France over the past few weeks. The app was set to be available globally later Thursday.
According to the app description, it is “the most natural way to have real conversations” by “putting your words and your friend’s real-time reactions at the center of your interaction.”
The app marks Yahoo’s latest attempt to catch up in mobile services since Marissa Mayer became the company’s CEO three years ago.