Samsung to launch global sale of Note 5 in Taiwan
Samsung Electronics Co. announced Friday that it will release its Galaxy Note 5 phablet in Taiwan as the first global market, since the predecessors of the phone-tablet hybrid have enjoyed brisk sales in the country over the past four years.
Samsung, the world’s largest smartphone maker, will initially offer a 32GB model of the Note 5 at its Taiwan stores on Saturday, and a 64GB model will go on sale later this month.
The decision was made based on the fact that nearly 2 million Note phones have been sold in Taiwan over the past four years, underlining local consumers’ preference for the big-screen series, said Samsung Taiwan President Lee Jaeyub.
The Note 5 was unveiled at a global press conference in New York on Thursday, along with a larger version of Samsung’s curved- screen S6 Edge smartphone, which will go on sale globally on Aug. 21.
Both the Note 5 and the S6 Edge Plus sport a 5.7-inch quad-HD display with a resolution of 2560 x 1440 pixels, a Samsung Exynos 7420 64-bit octa-core processor, 4GB of RAM, 32GB of internal storage capacity, a 16-megapixel rear camera, a 5-megapixel frontfacing camera, a 3000mAh battery and a wireless-charging feature.
Squeezed by Apple Inc.’s upscale iPhones and cheaper offerings from Chinese rivals such as Huawei Technologies Co., Samsung has high hopes for the Note 5 and has moved up the schedule for phone’s release from the South Korean company’s usual launch date in early September.
Taiwan a Top Market for
Galaxy Note Sales
Taiwan has been ranked among the top five markets by sales volume for Samsung Electronics Co.’s Galaxy Note phablets over the past two years, the South Korean company said Friday.
That puts Taiwan alongside South Korea, the United States, China and the United Arab Emirates in terms of Note 3 and Note 4 sales, according to Samsung Taiwan, which declined to give rankings or individual Note sales for the top five markets.
“Our view is that the Note’s S Pen stylus makes it easier for Chinese input, so that the Note series has been well- received by Taiwanese consumers,” said Gary Tsao, general manager of Samsung Taiwan’s IT and mobile communication team.
With Note sales totaling nearly 2 million units in Taiwan since its first generation was launched in 2011, Taiwan has been selected by Samsung as the world’s first market to sell the new Note 5, starting from Saturday.
Samsung has made several hardware improvements to the new handset, including a faster processor and a spring- loaded stylus that can be released from the phone with a push. In previous Note models, the stylus had to be pulled out manually.
According to data research firm IDC, Samsung is losing its dominance in Taiwan’s phablet market with the launch by its rivals of more big-screen handsets.
Samsung accounted for more than 80 percent of the phablet shipments in Taiwan in 2013 thanks to its successful Note series, but its share plunged to 33 percent last year in the face of mounting competition from Apple Inc. and smaller players, IDC said.
Taiwan-based HTC Corp., in second place, held a 19 percent share of the local phablet market in 2014, while Apple was third with 17 percent, the researcher said.
IDC has estimated that phablets will account for 36 percent of overall smartphones in Taiwan in 2015, compared with 31 percent in 2014, when Apple’s iPhone 6 Plus boosted local phablet shipments.
(Above) The Galaxy Note 5, left, and the Galaxy S6 Edge, the latest smartphone models by Samsung Electronics, are displayed in Taipei, yesterday. (Left) Models show off Samsung Electronics Co.’s latest smartphones in Taipei, yesterday. The South Korean company announced yesterday that Taiwan will be the first global market for the launch of its Galaxy Note 5 phablets