Sam­sung to launch global sale of Note 5 in Tai­wan

The China Post - - TAIWAN BUSINESS -

Sam­sung Elec­tron­ics Co. an­nounced Fri­day that it will re­lease its Gal­axy Note 5 ph­ablet in Tai­wan as the first global mar­ket, since the pre­de­ces­sors of the phone-tablet hy­brid have en­joyed brisk sales in the coun­try over the past four years.

Sam­sung, the world’s largest smart­phone maker, will ini­tially of­fer a 32GB model of the Note 5 at its Tai­wan stores on Satur­day, and a 64GB model will go on sale later this month.

The de­ci­sion was made based on the fact that nearly 2 mil­lion Note phones have been sold in Tai­wan over the past four years, un­der­lin­ing lo­cal con­sumers’ pref­er­ence for the big-screen se­ries, said Sam­sung Tai­wan Pres­i­dent Lee Jaeyub.

The Note 5 was un­veiled at a global press con­fer­ence in New York on Thurs­day, along with a larger ver­sion of Sam­sung’s curved- screen S6 Edge smart­phone, which will go on sale glob­ally on Aug. 21.

Both the Note 5 and the S6 Edge Plus sport a 5.7-inch quad-HD dis­play with a res­o­lu­tion of 2560 x 1440 pix­els, a Sam­sung Exynos 7420 64-bit octa-core pro­ces­sor, 4GB of RAM, 32GB of in­ter­nal stor­age ca­pac­ity, a 16-megapixel rear cam­era, a 5-megapixel front­fac­ing cam­era, a 3000mAh bat­tery and a wire­less-charg­ing fea­ture.

Squeezed by Ap­ple Inc.’s up­scale iPhones and cheaper of­fer­ings from Chi­nese ri­vals such as Huawei Tech­nolo­gies Co., Sam­sung has high hopes for the Note 5 and has moved up the sched­ule for phone’s re­lease from the South Korean com­pany’s usual launch date in early Septem­ber.

Tai­wan a Top Mar­ket for

Gal­axy Note Sales

Tai­wan has been ranked among the top five mar­kets by sales vol­ume for Sam­sung Elec­tron­ics Co.’s Gal­axy Note ph­ablets over the past two years, the South Korean com­pany said Fri­day.

That puts Tai­wan along­side South Korea, the United States, China and the United Arab Emi­rates in terms of Note 3 and Note 4 sales, ac­cord­ing to Sam­sung Tai­wan, which de­clined to give rank­ings or in­di­vid­ual Note sales for the top five mar­kets.

“Our view is that the Note’s S Pen sty­lus makes it eas­ier for Chi­nese in­put, so that the Note se­ries has been well- re­ceived by Tai­wanese con­sumers,” said Gary Tsao, gen­eral man­ager of Sam­sung Tai­wan’s IT and mo­bile com­mu­ni­ca­tion team.

With Note sales to­tal­ing nearly 2 mil­lion units in Tai­wan since its first gen­er­a­tion was launched in 2011, Tai­wan has been se­lected by Sam­sung as the world’s first mar­ket to sell the new Note 5, start­ing from Satur­day.

Sam­sung has made sev­eral hard­ware im­prove­ments to the new hand­set, in­clud­ing a faster pro­ces­sor and a spring- loaded sty­lus that can be re­leased from the phone with a push. In pre­vi­ous Note mod­els, the sty­lus had to be pulled out man­u­ally.

Ac­cord­ing to data re­search firm IDC, Sam­sung is los­ing its dom­i­nance in Tai­wan’s ph­ablet mar­ket with the launch by its ri­vals of more big-screen hand­sets.

Sam­sung ac­counted for more than 80 per­cent of the ph­ablet ship­ments in Tai­wan in 2013 thanks to its suc­cess­ful Note se­ries, but its share plunged to 33 per­cent last year in the face of mount­ing com­pe­ti­tion from Ap­ple Inc. and smaller play­ers, IDC said.

Tai­wan-based HTC Corp., in sec­ond place, held a 19 per­cent share of the lo­cal ph­ablet mar­ket in 2014, while Ap­ple was third with 17 per­cent, the re­searcher said.

IDC has es­ti­mated that ph­ablets will ac­count for 36 per­cent of over­all smart­phones in Tai­wan in 2015, com­pared with 31 per­cent in 2014, when Ap­ple’s iPhone 6 Plus boosted lo­cal ph­ablet ship­ments.


(Above) The Gal­axy Note 5, left, and the Gal­axy S6 Edge, the latest smart­phone mod­els by Sam­sung Elec­tron­ics, are dis­played in Taipei, yesterday. (Left) Mod­els show off Sam­sung Elec­tron­ics Co.’s latest smart­phones in Taipei, yesterday. The South Korean com­pany an­nounced yesterday that Tai­wan will be the first global mar­ket for the launch of its Gal­axy Note 5 ph­ablets

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