Asustek Western Europe’s 4thmost-pop­u­lar tablet maker in Q2

The China Post - - LOCAL -

Tai­wan’s Asustek Com­puter Inc. ( ) slid by one spot to be­come the fourth-most-pop­u­lar tablet maker in Western Europe dur­ing the sec­ond quar­ter as ven­dor dy­nam­ics evolved, ac­cord­ing to tech re­search firm In­ter­na­tional Data Corp. (IDC).

In the April-June pe­riod of 2015, Asustek shipped 388,000 tablets to Western Europe to take a 5.2 per­cent mar­ket share, los­ing its third­place po­si­tion to China's Len­ovo Group Ltd., which shipped 394,000 tablets dur­ing the quar­ter.

Asustek's sec­ond-quar­ter tablet ship­ments in the re­gion con­tracted strongly by 30.1 per­cent from a year ear­lier as the Tai­wanese ven­dor pre­pared for the re­newal of its prod­uct range, IDC said in an Aug. 14 re­port.

In the sec­ond quar­ter of last year, Asustek took a 7.3 per­cent share of the Western Euro­pean tablet mar­ket and Len­ovo ac­counted for a 5.2 per­cent share.

Based on IDC fig­ures, the West Euro­pean tablet mar­ket sta­bi­lized in the sec­ond quar­ter of 2015, with to­tal ship­ments con­tract­ing an­nu­ally by 1.2 per­cent to reach 7.5 mil­lion units.

This small de­cline, which was the soft­est since the down­turn started at the be­gin­ning of 2014, re­sulted from the com­bined ef­fect of per­sis­tent weak de­mand for con­sumer tablets and in­creas­ing in­ter­est in 2-in-1 de­tach­able note­books and com­mer­cial tablets, IDC noted.

Sam­sung Elec­tron­ics Co. shipped about 2.02 mil­lion tablets in the West Euro­pean mar­ket in the sec­ond quar­ter for a 26.8 per­cent share, fol­lowed by Ap­ple Inc. with a 24.8 per­cent share.

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