HTC launches cheaper ver­sion of One M9+ to re­gain its mo­men­tum

The China Post - - TAIWAN BUSINESS -

HTC Corp. un­veiled a cheaper ver­sion of its One M9+ flag­ship smart­phone in Tai­wan on Mon­day, hop­ing to re­gain mo­men­tum in its home mar­ket fol­low­ing the dis­ap­point­ing run of its three-month-old M9+ hand­set.

The One ME dual SIM will go on sale Satur­day through HTC's online store in Tai­wan at a start­ing price of NT$14,900 (US$459), 38 per­cent cheaper than the M9+ when it was launched lo­cally in mid-May at NT$23,900.

The ME dual SIM, like the M9+, comes with a 5.2-inch 2K dis­play with a res­o­lu­tion of 1440 x 2560 pix­els, a Me­di­aTek He­lio X10 octa- core 2.2GHz mo­bile pro­ces­sor, 3GB of RAM, 32GB of in­ter­nal stor­age, a fin­ger­print scan­ner built into a home but­ton on the front, a 20-megapixel main cam­era and sup­port for up to 2TB of mi­cro-SD ex­ter­nal stor­age.

But sev­eral ad­vanced fea­tures seen in the M9+, in­clud­ing an all-me­tal body de­sign and a Duo cam­era depth sen­sor, have been re­moved from the ME dual SIM.

The ME dual SIM has been launched in main­land China and In­dia to at­tract young and cost­con­scious con­sumers, as high­end An­droid mod­els no longer drive sales amid in­creas­ing com­pe­ti­tion from bud­get phones made by Chi­nese brands such as Huawei Tech­nolo­gies Co. and Xiaomi Inc.

HTC over­took Ap­ple Inc. to re­gain the ti­tle of Tai­wan's largest smart­phone ven­dor by sales vol­ume in June with a 19.3 per­cent share, ahead of South Korea's Sam­sung Elec­tron­ics Co. with 18.6 per­cent and Tai­wan-based Asustek Com­puter Inc. with 17.9 per­cent, ac­cord­ing to in­dus­try sta­tis­tics.

The re­sults were driven by mainly HTC's mid-tier mod­els such as De­sire 826 and De­sire 626, the only two HTC phones listed among the top 10 best­selling smart­phones in June, rather than the One M9+, the sta­tis­tics showed.

HTC said on Aug. 12 that it had tem­po­rar­ily halted sales of the M9+ in the Nether­lands as the com­pany is in­ves­ti­gat­ing prob­lems with the de­vice that are re­port­edly linked to 4G LTE con­nec­tiv­ity.

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