MasterCard an­nounces its ‘World Elite’ credit card in 1st for Tai­wan

The China Post - - TAIWAN BUSINESS -

MasterCard un­veiled its “World Elite MasterCard” credit card, which will be re­leased in Tai­wan for the first time. MasterCard says the new card will pro­vide even more op­tions cater­ing to the in­ner­most needs of cus­tomers. It will of­fer “price­less ex­pe­ri­ences” and “rein­ter­pret the def­i­ni­tion of abun­dance.”

By us­ing the World Elite MasterCard, which will be avail­able from the Chi­na­trust Com­mer­cial Bank, MasterCard in­vites the elite in Tai­wan to ex­pe­ri­ence a lux­u­ri­ous lifestyle.

Ac­cord­ing to a MasterCard world wealth re­port, by 2017 about 1 bil­lion wealthy peo­ple are es­ti­mated to be con­cen­trated in the Asia- Pa­cific, Mid­dle East and Africa.

With their wealth ris­ing at an an­nual growth rate of 8 per­cent, the re­gions will be­come the ar­eas where wealth is grow­ing the fastest by the end of 2015. Tap­ping into more than 1,000 rich peo­ple, the mo­men­tum and rapid change in the Asia-Pa­cific re­gion is shap­ing its af­flu­ent pop­u­la­tion. In ad­di­tion, com­pared with the world­wide wealthy pop­u­la­tion in which only 17 per­cent is less than 45 years old, the Asia-Pa­cific wealthy pop­u­la­tion are at the peak of their ca­reers, are younger and are es­cap­ing from tra­di­tional val­ues.

Not only do they pay more at­ten­tion to ma­te­rial life, but they also chal­lenge them­selves to grow as in­di­vid­u­als and are ea­ger to make the ef­fort to ob­tain wealth for the im­prove­ment of their fam­ily life and bring their fam­i­lies the best ex­pe­ri­ences, said Mastercard.

Eva Chen, head of MasterCard Tai­wan, said that MasterCard has an in­sight into the chang­ing needs of the global wealthy pop­u­la­tion. With the change in the idea of wealth, the av­er­age ex­penses to in­come ra­tio of the Asia-Pa­cific wealthy pop­u­la­tion has reached 70 per­cent, and the idea of “re­ward­ing your­self and your fam­ily with a whole new ex­pe­ri­ence” has be­come even more im­por­tant. This is the im­pe­tus be­hind the launch of the “World Elite MasterCard.” MasterCard is hon­ored to launch the first “World Elite MasterCard” in part­ner­ship with Chi­na­trust Com­mer­cial Bank in Tai­wan and join in­sid­ers world­wide to pro­vide un­prece­dented in­valu­able ex­pe­ri­ences for Tai­wan’s wealthy pop­u­la­tion.

Since MasterCard has pro­found knowl­edge of the pur­suit of life ex­pe­ri­ences for the wealthy, it has brought to­gether many re­sources to launch its “World Elite MasterCard,” with what it de­scribes as great ben­e­fits for “in­sid­ers.” Through the three pledges of “care­free travel, live in style and peace of mind,” the new credit card ser­vice in­tro­duces a full range of ex­clu­sive ser­vices such as pri­vate travel con­sul­tants, lifestyle sec­re­taries and global se­cu­rity, and de­votes it­self to meet­ing the needs and de­sires of each in­di­vid­ual card­holder.

The MasterCard re­port goes on to note that the top three in­ter­ests among wealthy Asi­aPa­cific peo­ple are tourism ( 30 per­cent), cui­sine ( 23 per­cent) and golf ( 13 per­cent).

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