Sam­sung says ‘on track’ to meet sales tar­get for new ph­ablet in Tai­wan

The China Post - - TAIWAN BUSINESS -

Sam­sung Elec­tron­ics Co. said Tues­day its newly launched Gal­axy Note 5 ph­ablet is poised to achieve its sales tar­get in Tai­wan for the first month, as ini­tial sales have been bet­ter than ex­pected.

In an emailed state­ment, the South Korean com­pany said sales of the Note 5 in the first two days af­ter its launch at Sam­sung stores in Tai­wan were nearly 20 per­cent higher than those of its pre­de­ces­sor, the Note 4.

The ro­bust de­mand from lo­cal con­sumers has given Sam­sung con­fi­dence that it will achieve its sales tar­get of 50,000 Note 5 phones in Tai­wan dur­ing the first month, com­pared with 40,000 units of pre­vi­ous Note mod­els, the com­pany said.

The 32GB model of the Note 5 went on sale Aug. 15 in Tai­wan, the first global mar­ket for the phone-tablet hy­brid, at NT$23,880. A 64GB model will hit Tai­wan stores by the end of the month at NT$26,480.

The Note se­ries is Sam­sung’s best- selling smart­phone range in Tai­wan, with nearly 2 mil­lion units sold in the coun­try since 2011, fol­lowed by the com­pany’s S se­ries with lo­cal sales reach­ing 1.8 mil­lion units.

Sam­sung has made sev­eral hard­ware im­prove­ments to the new Note 5, in­clud­ing a faster pro­ces­sor and a spring-loaded sty­lus that can be re­leased from the phone with a push. In pre­vi­ous Note mod­els, the sty­lus had to be pulled out man­u­ally.

The South Korean firm moved up the launch date of the Note 5 from early Septem­ber to take on com­pe­ti­tion from Ap­ple Inc., which is ex­pected to re­lease its next gen­er­a­tion iPhones in Septem­ber.

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