Samsung says ‘on track’ to meet sales target for new phablet in Taiwan
Samsung Electronics Co. said Tuesday its newly launched Galaxy Note 5 phablet is poised to achieve its sales target in Taiwan for the first month, as initial sales have been better than expected.
In an emailed statement, the South Korean company said sales of the Note 5 in the first two days after its launch at Samsung stores in Taiwan were nearly 20 percent higher than those of its predecessor, the Note 4.
The robust demand from local consumers has given Samsung confidence that it will achieve its sales target of 50,000 Note 5 phones in Taiwan during the first month, compared with 40,000 units of previous Note models, the company said.
The 32GB model of the Note 5 went on sale Aug. 15 in Taiwan, the first global market for the phone-tablet hybrid, at NT$23,880. A 64GB model will hit Taiwan stores by the end of the month at NT$26,480.
The Note series is Samsung’s best- selling smartphone range in Taiwan, with nearly 2 million units sold in the country since 2011, followed by the company’s S series with local sales reaching 1.8 million units.
Samsung has made several hardware improvements to the new Note 5, including a faster processor and a spring-loaded stylus that can be released from the phone with a push. In previous Note models, the stylus had to be pulled out manually.
The South Korean firm moved up the launch date of the Note 5 from early September to take on competition from Apple Inc., which is expected to release its next generation iPhones in September.