Star­bucks and Pan­era tweak pump­kin spice latte for­mu­las

The China Post - - WORLD BUSINESS -

Star­bucks and Pan­era are hyp­ing re­for­mu­lated ver­sions of their pump­kin spice lat­tes in a fight to win over fans of the drink in com­ing weeks.

Star­bucks Corp. said Mon­day its ver­sion of the con­coc­tion this year will be made with real pump­kin, and with­out caramel col­or­ing. The change comes af­ter blog­ger Vani Hari, known as the Food Babe, crit­i­cized Star­bucks last year for the drink’s in­gre­di­ents and its lack of trans­parency around the is­sue.

Pan­era mean­while, also said its pump­kin spice latte this year will be made “en­tirely with­out ar­ti­fi­cial col­ors, fla­vors, sweet­en­ers, preser­va­tives or high fruc­tose corn syrup.” The chain plans to of­fer sam­ples Tues­day in Seat­tle, where Star­bucks is head­quar­tered. The sam­pling will be across the street from the first Star­bucks lo­ca­tion by Pike Place mar­ket, ac­cord­ing to a Pan­era rep­re­sen­ta­tive.

Pan­era Bread Co. says its ver­sion of the drink also has real pump­kin and will be sold in its stores start­ing Sept. 9. Star­bucks has not yet said when its drink will be avail­able.

The pop­u­lar­ity of the pump­kin spice latte at Star­bucks has made it com­mon of­fer­ing on menus at other chains dur­ing the fall.

Star­bucks CEO Howard Schultz has called the pump­kin spice latte the com­pany’s “most pop­u­lar sea­sonal bev­er­age ever.” In late 2013, he said sales of the drink were as strong as ever “de­spite the pro­lif­er­a­tion of knock­offs and copy­cats.”

The com­pany even has a Twit­ter ac­count set up for the drink, which has more than 82,000 fol­low­ers.

AP

In this July 16 file photo, a woman walks out of a Star­bucks with a bev­er­age in hand in New York. Star­bucks and Pan­era are each hyp­ing re­for­mu­lated ver­sions of their pump­kin spice lat­tes in a fight to win over fans of the drink in com­ing weeks.

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