Sam­sung Tai­wan con­fi­dent in de­mand for phones

The China Post - - LOCAL -

The Tai­wan unit of Sam­sung Elec­tron­ics Co., the world’s largest smart­phone maker, ex­pressed con­fi­dence on Tues­day that curved­screen phones will ac­count for a greater share in Tai­wan’s smart­phone mar­ket than the global av­er­age this year.

Si­mon Liu, se­nior prod­uct man­ager of the mo­bile prod­uct mar­ket­ing group at Sam­sung Tai­wan, said at the launch of the Gal­axy S6 edge+ flag­ship phone that there are a group of “heavy users” in Tai­wan who pre­fer hand­sets that can “woo” buy­ers, such as the du­al­curved dis­play of the S6 edge+.

Based on ini­tial de­mand for Sam­sung’s pre­vi­ous S6 and curved­screen S6 edge that went on sale in Tai­wan on April 10, around 60 per­cent of lo­cal con­sumers de­cided to pur­chase the S6 edge and 40 per­cent wanted the S6, Liu said.

Asked if Tai­wan’s over­all curved- screen phone sales would ac­count for a higher share this year than the es­ti­mated global share of 2 per­cent, Liu gave a pos­i­tive an­swer as he forecast that the com­bined sales of Sam­sung’s cur­rent lineup of curved-screen phones would ex­ceed that fig­ure in 2015.

Sam­sung has launched three curved-screen hand­sets in Tai­wan since late 2014, in­clud­ing the Note Edge, S6 edge and the big­ger-sized S6 edge+, which will go on sale in Tai­wan next month at NT$26,880 (US$828).

Based on an es­ti­mated 7 mil­lion to 8 mil­lion smart­phones sold in Tai­wan each year, a 2 per­cent share would be the equiv­a­lent to 140,000-160,000 units.

Strat­egy An­a­lyt­ics forecast on Aug. 14 that curved-dis­play smart­phones will make up 2 per­cent of global to­tal smart­phone sales in 2015, in which the mar­ket re­search firm be­lieves Sam­sung’s S6 edge and S6 edge+ will con­trib­ute to “a dom­i­nat­ing por­tion.”

“One point for sure is that the Gal­axy S6 edge will fur­ther trig­ger the de­mand for curved dis­play mod­els in the U.S. and the rest of the world this year,” said Linda Sui, di­rec­tor of wire­less smart­phone strate­gies at Strat­egy An­a­lyt­ics.


Mod­els show off Sam­sung Elec­tron­ics Co.’s latest curved-screen phone, the S6 edge+, in Taipei, yesterday.

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