Su­per­mar­ket chain must pay Jor­dan US$8.9 mil­lion

The China Post - - SPORTS -

NBA leg­end Michael Jor­dan was awarded US$8.9 mil­lion by a Chicago jury on Fri­day in a case against a su­per­mar­ket chain which in­cluded his name in a pro­mo­tion with­out his per­mis­sion.

“I’m pleased with to­day’s ver­dict,” Jor­dan said in a state­ment. “No one — whether or not they’re a public fig­ure — should have to worry about their iden­tity be­ing used with­out their per­mis­sion.”

Do­minick’s in 2009 used Jor­dan’s name in a com­mem­o­ra­tive ad in Sports Il­lus­trated when the for­mer Chicago Bulls su­per­star was in­ducted into the Hall of Fame.

Lawyers for the now-closed gro­cery store chain — which was taken over by Safe­way — had said Jor­dan should re­ceive US$126,900 for the unau­tho­rized use of his name.

Jor­dan ar­gued that he wouldn’t have ac­cepted such a deal based on his endorsement history and his le­gal team de­ter­mined with the help of a sports economist that us­ing his name in the ad was worth US$10 mil­lion.

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