Zen­Fone sales hit 12,000 units hours af­ter launch­ing in Brazil

The China Post - - LOCAL -

Asustek Com­puter Inc. ( ), a Tai­wan-based PC ven­dor, said Satur­day that it sold 12,000 units of its sec­ond gen­er­a­tion Zen­Fone smart­phone se­ries in Brazil in just 20 hours af­ter it was re­leased there.

The new Zen­Fone se­ries has at­tracted lots of at­ten­tion from Brazil­ian con­sumers and has been warmly wel­comed in the South Amer­i­can coun­try, said Asustek which has been con­cen­trat­ing on the smart­phone mar­ket in a bid to off­set the ef­fects of slow­ing PC sales world­wide.

At a prod­uct launch at the iconic Ibi­ra­puera Au­di­to­rium in Sao Paulo Thurs­day, the com­pany re­leased its Zen­Fone 2, Zen­Fone 2 Laser, Zen­Fone Selfie and Zen­Fone 2 Deluxe, and Zen­Fone 2 Deluxe Spe­cial Edi­tion.

These new prod­ucts “of­fer Latin Amer­i­can con­sumers em­pow­er­ing lux­ury with per­fectly-bal­anced beauty, func­tion­al­ity and per­for­mance, to­gether with a pre­mium user ex­pe­ri­ence that can be tai­lored to the in­di­vid­ual needs of mo­bile users,” Asustek CEO Jerry Shen ( ) said at the launch.

The prod­uct launch was billed by Asustek as “In­cred­i­ble Comes to Latin Amer­ica,” and the Zen­Fone se­ries was en­dorsed by Mar­cos Pontes, Brazil’s first as­tro­naut.

Asustek in­tro­duced its first gen­er­a­tion Zen­Fone mod­els in Brazil last Oc­to­ber, record­ing sales of more than 10,000 units on the first day. Over the past 10 months, Asustek has sold 800,000 units of its Zen­Fone in Brazil and the to­tal is ex­pected to ex­ceed 1 mil­lion for the whole year, ac­cord­ing to Shen. Cur­rently, the com­pany holds a 2-3 per­cent share of the Brazil mar­ket, rank­ing as the sev­enth or eighth largest smart­phone ven­dor said.

With the in­tro­duc­tion of the new Zen­Fone se­ries, Asustek’s smart­phone ship­ments to Brazil are ex­pected to reach 2 mil­lion to 3 mil­lion by 2016, giv­ing the com­pany a 5 per­cent share and a rank­ing as the coun­try’s fifth largest smart­phone sup­plier, Shen said.

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