Asustek over­takes Len­ovo in Tur­key’s PC mar­ket in Q2

The China Post - - LOCAL -

Tai­wan’s Asustek Com­puter Inc. ( ) re­placed its Chi­nese ri­val Len­ovo Group Ltd. as the sec­ond­largest per­sonal com­puter ven­dor in Tur­key in the sec­ond quar­ter of 2015 de­spite a dra­matic de­cline in the over­all mar­ket, ac­cord­ing to tech re­search firm IDC.

To­tal PC ship­ments into Tur­key in the April-June pe­riod fell 41.6 from a year ear­lier and dropped 41.4 per­cent from the pre­vi­ous quar­ter to 356,740 units, IDC said in an Aug. 20 re­port.

Hewlett-Packard Co. led the over­all Turk­ish PC mar­ket in the sec­ond quar­ter with a 24.3 per­cent share of ship­ments, and the U.S.-based ven­dor also cap­tured the largest share of Tur­key’s desk­top com­puter seg­ment.

Asustek jumped to the sec­ond place with an 18.1 per­cent share of the over­all PC mar­ket, and the Tai­wanese com­pany was the lead­ing ven­dor in the notebook cat­e­gory. Len­ovo fell to the third place, gar­ner­ing a 12.9 per­cent share of the mar­ket.

“The PC mar­ket con­tin­ued to be neg­a­tively im­pacted by var­i­ous eco­nomic and po­lit­i­cal fac­tors dur­ing the sec­ond quar­ter of the year,” said Ayse Kap­tanoglu, a se­nior re­search an­a­lyst at IDC Tur­key.

“A volatile ex­change rate com­bined with high in­ven­tory lev­els, on­go­ing po­lit­i­cal in­sta­bil­ity, and the neg­a­tive sea­sonal ef­fects of Ramadan and the sum­mer hol­i­days on sales to send the mar­ket into a steep de­cline,” she added, re­fer­ring to the Is­lamic holy month of Ramadan from June 18 to July 17 for fast­ing, prayer and cel­e­bra­tion.

“The more per­sis­tent un­cer­tain­ties are un­likely to be elim­i­nated en­tirely dur­ing the up­com­ing quar­ter, mean­ing an over­all dou­ble-digit de­cline may be on the cards for the year as a whole,” Kap­tanoglu wrote in the re­port.

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