Asustek overtakes Lenovo in Turkey’s PC market in Q2
Taiwan’s Asustek Computer Inc. ( ) replaced its Chinese rival Lenovo Group Ltd. as the secondlargest personal computer vendor in Turkey in the second quarter of 2015 despite a dramatic decline in the overall market, according to tech research firm IDC.
Total PC shipments into Turkey in the April-June period fell 41.6 from a year earlier and dropped 41.4 percent from the previous quarter to 356,740 units, IDC said in an Aug. 20 report.
Hewlett-Packard Co. led the overall Turkish PC market in the second quarter with a 24.3 percent share of shipments, and the U.S.-based vendor also captured the largest share of Turkey’s desktop computer segment.
Asustek jumped to the second place with an 18.1 percent share of the overall PC market, and the Taiwanese company was the leading vendor in the notebook category. Lenovo fell to the third place, garnering a 12.9 percent share of the market.
“The PC market continued to be negatively impacted by various economic and political factors during the second quarter of the year,” said Ayse Kaptanoglu, a senior research analyst at IDC Turkey.
“A volatile exchange rate combined with high inventory levels, ongoing political instability, and the negative seasonal effects of Ramadan and the summer holidays on sales to send the market into a steep decline,” she added, referring to the Islamic holy month of Ramadan from June 18 to July 17 for fasting, prayer and celebration.
“The more persistent uncertainties are unlikely to be eliminated entirely during the upcoming quarter, meaning an overall double-digit decline may be on the cards for the year as a whole,” Kaptanoglu wrote in the report.