Line broad­ens its pay­ment ser­vice to more re­tail­ers

The China Post - - LOCAL -

Mes­sag­ing app op­er­a­tor Line Corp. re­leased on Wed­nes­day an ini­tial list of Tai­wanese stores at which Line Pay can be used, ex­tend­ing the com­pany’s mo­bile pay­ment ser­vice to one of its top mar­kets.

The Line Pay dig­i­tal wal­let, which has a max­i­mum bal­ance of NT$ 100,000 ( US$ 3,070), can pay for pur­chases start­ing Wed­nes­day in nearly 30 lo­cal stores — mostly online mer­chants such as ET Mall and dig­i­tal mu­sic ser­vice KKBOX, Line said in a state­ment.

The Ja­panese mes­sag­ing app op­er­a­tor said in Fe­bru­ary this year that it will launch a taxi pay­ment ser­vice in Tai­wan this sum­mer, en­abling users to pay taxi fares with the Line Pay money trans­fer and pay­ment ser­vice that is con­nected to a vir­tual ac­count.

Line’s dig­i­tal wal­let ser­vice in Tai­wan will com­pete head-to­head against the ser­vices of Pi Mo­bile Tech­nol­ogy Inc., a mo­bile pay­ment arm of Tai­wanese Web por­tal PChome Online Inc., and a mo­bile pay­ment app run by group pur­chas­ing web­site Go­maji.

Tai­wan is Line’s third-largest mar­ket in the world with around 17 mil­lion users, be­hind only Ja­pan and Thai­land.

Re­search firm IDC has forecast that Tai­wan’s mo­bile pay­ment mar­ket will han­dle NT$89 bil­lion in trans­ac­tions in 2015, which would rep­re­sent an in­crease of 42 per­cent from last year.

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