Porn star Hatano Yui to fea­ture on cov­ers of EasyCard in Sept.


The EasyCard Corp. ( ) de­fended its de­ci­sion yesterday to have a vet­eran ac­tress in Ja­panese adult films ap­pear on up­com­ing con­tact­less smart­cards cov­ers on the is­land start­ing next month.

The ac­tress in ques­tion, Hatano Yui ( ), 27, has filmed over 1,200 adult-themed videos, and will ap­pear in an EasyCard se­ries called “De­mons and An­gels,” which will be re­leased on Sept. 1. Around 30,000 copies will be avail­able for sale and the pro­ceeds from the lim­ited edi­tion set will go to char­i­ta­ble foun­da­tions.

In a press con­fer­ence, EasyCard stated that Yui was not an “of­fi­cial spon­sor” rep­re­sent­ing the com­pany but rather she was first pho­tographed by a Tai­wanese pho­tog­ra­pher and the im­ages were later au­tho­rized by her media agency. The com­pany de­scribed the im­ages of Yui rep­re­sented a “healthy aes­thetic” con­sist­ing of no in­ap­pro­pri­ate or sug­ges­tive ma­te­rial. It also urged cus­tomers not to make cer­tain “as­so­ci­a­tions.”

How­ever, sev­eral ne­ti­zens con­tra­dicted the com­pany’s claims, say­ing that one of the im­ages of the forth­com­ing “De­mons and An­gels” se­ries was not an orig­i­nal, but taken from the video im­age cover of a work pre­vi­ously com­pleted by Yui. Sev­eral media out­lets have al­ready con­firmed that the im­age cor­re­sponds to a video that was re­leased in July 2014. In a press state­ment re­leased later in the evening, the com­pany con­firmed that it was re­plac­ing one of the card cov­ers with another im­age.

Asked by re­porters if he knew about the com­pany’s de­ci­sion, Taipei City Mayor Ko Wen-je ( ) replied: “Who is she?”

The mayor laughed jovially when asked whether he found the im­ages too racy. Ko ap­peared skep­ti­cal about the mar­ket­ing strat­egy of EasyCard co-Chair­man Tai Chi-chuan ( ), say­ing that 65 to 75 per­cent of EasyCard users were fe­male. Stat­ing that it was up to Tai to han­dle this sit­u­a­tion, he also re­minded the cor­po­rate leader that “sales in­creases are not ev­ery­thing.”

“Not sure what game he (Tai) is play­ing here,” Ko added.

Ac­cord­ing to a re­port that ap­peared in Next Mag­a­zine yesterday, em­ploy­ees of EasyCard held “morn­ing brain­storm­ing ses­sions” on for­mu­lat­ing ideas for a new cor­po­rate spon­sor. Af­ter the idea was pitched to Tai who found it spe­cial, the com­pany ne­go­ti­ated with the Ja­panese ac­tress on a deal.

The com­pany es­ti­mates that it cur­rently has is­sued over 54 mil­lion cards. An EasyCard spokes­woman stated that the cov­ers would most likely be “col­lected” in­stead of be­ing put into use.

The EasyCard set fea­tur­ing Yui will go on sale on Sept. 1, with each two-card set re­tail­ing for NT$500.

Cour­tesy of EasyCard Corp.

Ja­panese adult film ac­tress Hatano Yui poses in an im­age re­leased by EasyCard Corp., yesterday. The com­pany has de­cided to print a lim­ited edi­tion set of card cov­ers for its con­tact­less pay­ment cards (at NT$500 a set) start­ing in Septem­ber, gen­er­at­ing con­tro­versy. Pro­ceeds from the sales will be do­nated to char­i­ta­ble foun­da­tions.

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