YouTube Gam­ing launches as e-sports arena

The China Post - - WORLD BUSINESS -

YouTube on Wed­nes­day strode into an arena dom­i­nated by Ama­zon-owned Twitch, with the launch of a ser­vice tai­lored for the hot trend of video game play as a spec­ta­tor sport.

The roll­out of YouTube Gam­ing marked the public de­but of an online venue where video game lovers can find com­men­tary, live play, on-de­mand snip­pets and more.

YouTube Gam­ing had been in a test phase since it was shown off at an Elec­tronic En­ter­tain­ment Expo (E3) ex­trav­a­ganza in June.

“As promised, and af­ter some ex­cel­lent road-test­ing by thou­sands of ded­i­cated gam­ing fans, YouTube Gam­ing is now avail­able,” YouTube en­gi­neer­ing man­ager Frank Petterson said in a blog post.

“Blend­ing gam­ing videos and live streams, YouTube Gam­ing brings you closer to the games, gamers, and cul­ture that mat­ter to you.”

An English-lan­guage web­site at gam­ing.youtube.com was be­ing rolled out in coun­tries where YouTube is avail­able, ac­cord­ing to Petterson.

He said that a YouTube Gam­ing ap­pli­ca­tion was be­ing made avail­able in Bri­tain and the United States for mo­bile de­vices pow­ered by Ap­ple or An­droid soft­ware, with more coun­tries to be added “soon.”

“Hav­ing a des­ti­na­tion where you can get all the gam­ing con­tent you care about is re­ally im­por­tant,” Ryan Wy­att, YouTube’s head of gam­ing part­ner­ships, told AFP at E3 while show­ing off the online venue for live or on­de­mand video fo­cused on gam­ing.

“That is why we cre­ated this,” he said.

Mas­sive Online Au­di­ences

Bil­lions of hours of video re­lated to gam­ing are watched monthly on YouTube, from “walk-through” clips show­ing play­ers how to han­dle chal­lenges, to comedic com­men­tary and in-game ac­tion, ac­cord­ing to Wy­att.

The online arena for video game chan­nels in­cor­po­rates the search smarts of Google, which owns YouTube, to sur­face fresh or must-see con­tent.

U.S. online re­tail gi­ant Ama­zon last year snatched up Twitch and its huge au­di­ence for livestreamed gam­ing.

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