EasyCard to launch porn ac­tress se­ries de­spite con­tro­versy

The China Post - - LOCAL -

In another flip flop on Thurs­day, EasyCard Corp. (

) said it will pro­ceed with its Septem­ber launch of a se­ries of stored value cards that fea­ture Ja­panese porn star Yui Hatano, mak­ing the an­nounce­ment just hours af­ter it pro­posed sus­pend­ing sales of the cards in re­sponse to public crit­i­cism.

One of the card sets will go on sale on Sept. 1, while the other will be re­leased in mid-Septem­ber, the op­er­a­tor of the IC tick­et­ing ser­vice for the Taipei metro sys­tem said in a press re­lease Thurs­day af­ter­noon.

The an­nounce­ment came a few hours af­ter Tai Chi-chuan (

), chair­man of EasyCard Corp., told re­porters at a press con­fer­ence ear­lier in the day that his com­pany may put the two-card lim­ited edi­tion se­ries on hold be­cause of crit­i­cism from some sec­tors of the public.

He also said at the press con­fer­ence that if the cards are re­leased in the fu­ture, their sale may be re­stricted to peo­ple of a cer­tain age and they will be avail­able only in se­lect lo­ca­tions.

No Age Re­stric­tions

In the state­ment re­leased in the af­ter­noon, how­ever, the com­pany said there will be no age re­stric­tions and the cards will be avail­able at Fam­i­lyMart, Hi-Life and OK Mart con­ve­nience stores in Tai­wan.

It was the com­pany’s latest flip flop on the is­sue, which started with its an­nounce­ment Wed­nes­day that it had been work­ing with Hatano to in­tro­duce in Septem­ber a se­ries of stored value cards that would fea­ture her.

Later in the day Wed­nes­day, the com­pany said the photos con­veyed a “fresh, healthy and beau­ti­ful” im­age and that the at­tempts by crit­ics to la­bel them as “lewd” were un­fair to Hatano.

Tai said Thurs­day morn­ing that when his em­ploy­ees first put the idea to him, his bot­tom line was that it “com­plied with Tai­wan’s laws.”

He said he thought the card se­ries would at­tract at­ten­tion be­cause of Hatano’s high pop­u­lar­ity on the In­ter­net, but he “did not ex­pect such a fierce re­sponse.”

In ad­di­tion to the ques­tion of whether Hatano should be fea­tured on the cards, al­le­ga­tions of mis­man­age­ment were lev­eled against the com­pany af­ter it was dis­cov­ered that one of the two photos of Hatano had been used as the cover pic­ture on one of her porn movies.

Porn Movie Pic­ture Used on EasyCard

In its state­ment Thurs­day af­ter­noon, EasyCard said all 15,000 cards that cur­rently fea­ture that photo will be sold ex­clu­sively on Ya­hoo Kimo and it will not is­sue any more cards with that im­age.

Hatano, mean­while, also re­leased a state­ment early Thurs­day, say­ing that a porn star should also have the right to con­trib­ute to so­ci­ety.

“Just be­cause I am an adult video porn star, does it mean that I can­not par­tic­i­pate in wellmean­ing ac­tiv­i­ties and con­trib­ute to the so­ci­ety? Does it mean that I can­not pay a debt of grat­i­tude to my beloved Tai­wan?” she asked in the state­ment.

The touch-and-go IC card is valid for use on the Taipei Metro, city buses, des­ig­nated car parks and some stores. The com­pany has also is­sued spe­cial edi­tion cards fea­tur­ing car­toon fig­ures that are pop­u­lar among col­lec­tors.

The Taipei City gov­ern­ment, Taipei Rapid Transit Cor­po­ra­tion, Taipei Fubon Bank, and 12 bus com­pa­nies in Taipei are the ma­jor share­hold­ers of EasyCard Corp., and the chair­man is ap­pointed by the city’s mayor.


Chair­man of EasyCard Corp. Tai Chi-chuan ( con­fer­ence in Taipei, yesterday.

), sec­ond right, holds a press

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