Ap­ple shipped 3.6 mil. watches in Q2: es­ti­mate

The China Post - - WORLD BUSINESS -

A new re­port es­ti­mates Ap­ple shipped 3.6 mil­lion watches in the last quar­ter — more than some an­a­lysts have es­ti­mated and enough to change the com­pet­i­tive land­scape for fit­ness bands and other wearable gad­gets.

Ap­ple shipped enough units of its new smart­watch to nearly over­take mar­ket leader Fit­Bit in the last quar­ter, ac­cord­ing to an­a­lysts at In­ter­na­tional Data Corp. Their re­port warns that tra­di­tional fit­ness bands may be los­ing pop­u­lar­ity to smart­watches and other de­vices that of­fer more fea­tures.

“Peo­ple want to get more out of their de­vices,” said IDC’s Ra­mon Lla­mas in an in­ter­view. “It’s kind of like the way smart­phones over­took ba­sic phones.”

Con­sumer re­sponse to the Ap­ple Watch has been the sub­ject of in­tense spec­u­la­tion since the new gad­get went on sale this spring. While Ap­ple is known for mak­ing pop­u­lar gad­gets, the watch rep­re­sents a new cat­e­gory of prod­ucts for the com­pany. Crit­ics have ques­tioned whether it’s use­ful enough for con­sumers to need or want one on their wrist.

Ap­ple has not re­vealed how many watches it has sold at prices that start at US$350, with lux­ury mod­els selling for US$10,000 or more. Af­ter the com­pany is­sued its last fi­nan­cial re­port, in which Ap­ple lumped watch sales into a broader cat­e­gory it calls “other prod­ucts,” many an­a­lysts es­ti­mated Ap­ple sold be­tween 2 mil­lion and 3 mil­lion watches dur­ing the quar­ter that ended in June.

IDC es­ti­mates Fit­Bit led the wearable in­dus­try by ship­ping 4.4 mil­lion fit­ness bands in the sec­ond quar­ter. Af­ter Ap­ple, IDC said other mar­ket lead­ers in­clude main­land China’s Xiaomi, with 3.1 mil­lion units shipped; Garmin, with 700,000 units and Sam­sung with 600,000 units. Count­ing other man­u­fac­tur­ers, IDC es­ti­mated 18.1 mil­lion wearable gad­gets were shipped in the quar­ter.

Newspapers in English

Newspapers from Taiwan

© PressReader. All rights reserved.