Ap­ple sched­ules prod­uct event for Sept. 9

The China Post - - WORLD BUSINESS -

Ap­ple has an­nounced plans for a new prod­uct event on Sept. 9 in San Fran­cisco, where the gi­ant tech com­pany is ex­pected to show off new iPhones and other gad­gets.

The com­pany has in­tro­duced a new iPhone model ev­ery year around this time. But in typ­i­cal fash­ion, Ap­ple is only drop­ping vague clues about its plans.

In­vi­ta­tions sent to re­porters and an­a­lysts on Thurs­day were head­lined, “Hey Siri, give us a hint.” Ap­ple has pre­vi­ously said it plans to ex­pand the ca­pa­bili- ties of Siri, its voice-ac­ti­vated per­sonal as­sis­tant, in an up­com­ing ver­sion of its op­er­at­ing soft­ware for iPhones and iPads.

In­dus­try in­sid­ers have also spec­u­lated Ap­ple may in­tro­duce a larger iPad for busi­ness users, a new set-top box for tele­vi­sions and pos­si­bly other prod­ucts. The com­pany, how­ever, has not con­firmed any plans.

While Ap­ple usu­ally holds such events on a reg­u­lar sched­ule, they are still the sub­ject of much an­tic­i­pa­tion in the tech in­dus­try, given that Ap­ple prod­ucts tend to be pop­u­lar and in- flu­en­tial.

Ap­ple says the Sept. 9 event will be held at the Bill Graham Civic Au­di­to­rium in down­town San Fran­cisco. The au­di­to­rium seats up to 7,000 peo­ple, which is a much larger ca­pac­ity than San Fran­cisco’s 750-seat Yerba Buena Theater, where Ap­ple of­ten holds such events.

As for Siri, the dig­i­tal ser­vice had clearly been pro­grammed to play it coy about the Sept. 9 event. When queried for a hint on a re­porter’s iPhone, the dig­i­tal as­sis­tant only said to ex­pect “a big an­nounce­ment.”


In this April 10 file photo, a cus­tomer demon­strates an Ap­ple Watch at an Ap­ple Store in Tokyo. A new re­port es­ti­mates Ap­ple shipped 3.6 mil­lion watches in the last quar­ter , more than some an­a­lysts have es­ti­mated and enough to change the com­pet­i­tive land­scape for fit­ness bands and other wearable gad­gets.

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