Twit­ter tries to lure in more users as it searches for CEO

The China Post - - WORLD BUSINESS -

Twit­ter’s most ur­gent task is nam­ing a new CEO. But the most for­mi­da­ble one is con­vinc­ing more peo­ple that its ser­vice is es­sen­tial, easy to use and not just meant for celebri­ties, 16- yearolds and news junkies.

To help with the lat­ter, there are big pro­mo­tions, such as last year’s World Cup push and this year’s ex­panded con­tent and advertising deal with the NFL to help broaden its au­di­ence.

There are also smaller tweaks de­signed to help peo­ple find new fea­tures or take ad­van­tage of tools they might not have been aware of.

And there’s just ex­plain­ing the ba­sics.

Re­cently, some Twit­ter users got a mes­sage say­ing “Retweet to share what in­ter­ests you with your fol­low­ers.”

While ele­men­tary ad­vice for some, the note shows Twit­ter is still try­ing to teach peo­ple how to use its ser­vice. Retweet­ing, in Twit­ter lingo, means blast­ing out some­one else’s Twit­ter post to your own fol­low­ers, sort of like an email for­ward.

Although its brand is widely known and its ser­vice boasts more than 300 mil­lion users, Twit­ter has been strug­gling to widen its ap­peal and its user growth has slowed down dra­mat­i­cally. Face­book, in com­par­i­son, has nearly 1.5 bil­lion mem­bers. strongly from 510.37 mil­lion yuan in the same pe­riod last year, it said a state­ment filed to the Hong Kong stock ex­change late Thurs­day.

AP

In this Nov. 6, 2013 file photo, the Twit­ter logo is seen on an up­dated phone post on the floor of the New York Stock Ex­change. Twit­ter’s most ur­gent task is nam­ing a new CEO. But the most for­mi­da­ble one is con­vinc­ing enough peo­ple that its ser­vice is es­sen­tial, easy to use and not just meant for celebri­ties, 16-year-olds and news junkies.

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