Twitter tries to lure in more users as it searches for CEO
Twitter’s most urgent task is naming a new CEO. But the most formidable one is convincing more people that its service is essential, easy to use and not just meant for celebrities, 16- yearolds and news junkies.
To help with the latter, there are big promotions, such as last year’s World Cup push and this year’s expanded content and advertising deal with the NFL to help broaden its audience.
There are also smaller tweaks designed to help people find new features or take advantage of tools they might not have been aware of.
And there’s just explaining the basics.
Recently, some Twitter users got a message saying “Retweet to share what interests you with your followers.”
While elementary advice for some, the note shows Twitter is still trying to teach people how to use its service. Retweeting, in Twitter lingo, means blasting out someone else’s Twitter post to your own followers, sort of like an email forward.
Although its brand is widely known and its service boasts more than 300 million users, Twitter has been struggling to widen its appeal and its user growth has slowed down dramatically. Facebook, in comparison, has nearly 1.5 billion members. strongly from 510.37 million yuan in the same period last year, it said a statement filed to the Hong Kong stock exchange late Thursday.
In this Nov. 6, 2013 file photo, the Twitter logo is seen on an updated phone post on the floor of the New York Stock Exchange. Twitter’s most urgent task is naming a new CEO. But the most formidable one is convincing enough people that its service is essential, easy to use and not just meant for celebrities, 16-year-olds and news junkies.