In­sta­gram im­ages no longer just squares

The China Post - - WORLD BUSINESS -

In­sta­gram on Thurs­day broke its square mold with an up­date that adds por­trait and land­scape for­mats to the im­age- shar­ing smart­phone ap­pli­ca­tion.

“Square for­mat has been and al­ways will be part of who we are,” In­sta­gram said in a blog post.

“That said, the vis­ual story you’re try­ing to tell should al­ways come first, and we want to make it sim­ple and fun for you to share mo­ments just the way you want to.”

Up­dated ver­sions of In­sta­gram tai­lored for mo­bile de­vices pow­ered by Ap­ple or An­droid soft­ware let users share photos or videos in por­trait or land­scape styles.

Ap­prox­i­mately one out of ev­ery five posts to In­sta­gram is in square for­mat, ac­cord­ing to the Face­book-owned com­pany.

Face­book ac­quired the fast­grow­ing In­sta­gram in 2012 for US$1 bil­lion.

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