Sprint of­fers DirecTV cus­tomers a whole free year of phone ser­vices

The China Post - - WORLD BUSINESS -

Sprint is of­fer­ing DirecTV cus­tomers one free year of cell­phone ser­vice in a bold move aimed at the satel­lite TV com­pany’s new owner, AT&T.

AT& T, which bought DirecTV for US$ 48.5 bil­lion in July, has been pro­mot­ing a bun­dle that knocks US$ 10 a month off a com­bined bill for video and wire­less phone ser­vice. For a sin­gle line, the value of Sprint’s pro­mo­tion is about US$50 a month. It’s Sprint’s way of of­fer­ing DirecTV cus­tomers a bun­dle with­out ac­tu­ally own­ing a video com­pany.

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