Asustek tops big-screen phone mar­ket in Philip­pines

The China Post - - FRONT PAGE -

Tai­wan's Asustek Com­puter Inc. took the lead in the Philip­pines' big-screen phone mar­ket dur­ing the sec­ond quar­ter of 2015 thanks to the launch of its 5.5-inch Zen­Fone 2 smart­phone in April.

Cit­ing data com­piled by re­search firm In­ter­na­tional Data Corp. (IDC), Asustek said in a state­ment on Satur­day that it topped the Philip­pines mar­ket in mid-tier and high-end smart- phones with a 5.5-inch or larger screen in the April-June quar­ter, with­out giv­ing its mar­ket share or ship­ments.

Asustek noted that the Philip­pines has be­come one of its key mar­kets since 2014 as the com­pany's first and sec­ond gen­er­a­tion Zen­Fone mod­els have topped the Google Trends search vol­ume in­dex there, out­per­form­ing other fa­mous phone brands such as Ap­ple Inc. and Sam­sung Elec­tron­ics Co.

To make a fur­ther push into the South­east Asian mar­ket, Asustek held the ZenFes­ti­val in Manila on Satur­day to re­lease four new Zen­Fone vari­ants — the pre­mium Zen­Fone 2 Deluxe, the selfie-cen­tric Zen­Fone Selfie, the Zen­Fone Laser with a laser auto-fo­cus fea­ture and the Zen­Fone Max that car­ries a whop­ping 5000mAh bat­tery.

Woody Oh, a di­rec­tor for hand­set coun­try share track­ing at the re­search firm Strat­egy An­a­lyt- ics, said ear­lier this month that Asustek cap­tured the third-largest smart­phone ven­dor po­si­tion in In­done­sia, Malaysia and Viet­nam in the sec­ond quar­ter of 2015.

The re­sults were largely boosted by Asustek's highly price-com­pet­i­tive Zen­Fone range, rel­a­tively well-known brand aware­ness and more fo­cus on open and online dis­tri­bu­tion chan­nels, Oh said on the re­search com­pany's of­fi­cial blog.

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