‘KRT Girls’ bring in rev­enue for Kaoh­si­ung metro ser­vice

The China Post - - LOCAL -

The K. R. T. Girls, four fic­tional em­ploy­ees of Kaoh­si­ung Rapid Transit Corp. ( KRTC), have brought in rev­enue of NT$2 mil­lion (US$61,576) in the first seven months of the year and drawn in­ter­est from a lo­cal game firm and a Ja­panese pub­lisher.

The four fic­tional fe­male em­ploy­ees are sta­tion at­ten­dant Xiao Qiong, cus­tomer ser­vice em­ployee Nana, metro driver Emilia and main­te­nance engi­neer Ann.

They were cre­ated through of a joint ini­tia­tive by KRTC and a team of an­i­mated artists in the south­ern city last Novem­ber and used in a se­ries of prod­ucts to pro­mote the sub­way sys­tem and drum up rev­enues.

Prod­ucts such as shop­ping bags, back­packs, fans, post­cards, book­marks and badges with im­ages of the four fic­tional women were de­signed and pro­duced through co­op­er­a­tion be­tween KRTC and the Na­tional Ping­tung Univer­sity of Science and Tech­nol­ogy.

KRTC said sales of these prod­ucts could reach NT$4 mil­lion this year, af­ter bring­ing in rev­enues of NT$2 mil­lion from Jan­uary to July.

A Kaoh­si­ung metro train car­riage dec­o­rated with the fic­tional char­ac­ters is op­er­at­ing on the city’s Or­ange Line un­til Novem­ber 1, and has at­tracted sev­eral fans and cos­play­ers, in­clud­ing visi­tors from Ja­pan.

The K.R.T. Girls have also drawn the in­ter­est of a lo­cal game com­pany and Ja­panese pub­lisher GA Bunko to adapt the char­ac­ters to new prod­ucts, said Shih Yao-cheng, head of the rapid transit com­pany’s public af­fairs depart­ment.

A se­rial light novel in Ja­panese with the K.R.T. Girls will be pub­lished online by GA Bunko be­gin­ning in Septem­ber, and the light novel is sched­uled to be pub­lished by the end of the year, Ja­panese media re­ported ear­lier this month.

The Kaoh­si­ung sub­way sys­tem has two lines, the Or­ange and Red, and spans 42.7 kilo­me­ters and 37 sta­tions.

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