Mercedes-Benz show­cases af­ter-sales ser­vice and tech­nol­ogy

The China Post - - TAIWAN BUSINESS -

Mercedes-Benz Tai­wan held an ex­hi­bi­tion to show­case the latest trends from its af­ter-sales ser­vice and cut­ting-edge tech­nol­ogy on Sept. 23.

Eckart Mayer, Pres­i­dent & CEO at Mercedes-Benz Tai­wan, pointed out at the event that MercedesBenz con­tin­ues to re­port record sales ev­ery month. The com­pany has sold 1,187,000 pas­sen­ger cars year-to-date glob­ally, rep­re­sent­ing a 15 per­cent in­crease com­pared to the first eight months in 2014.

“This per­for­mance makes Mercedes-Benz the fastest grow­ing pre­mium brand, es­pe­cially here in Asia, in­clud­ing China,” Mayer said.

In Tai­wan, the car­maker has sold more than 14,100 pas­sen­ger cars year-to-date (also a 15 per­cent surge com­pared to pre­vi­ous year), and 262 MBTrucks, which rep­re­sents a growth of 27 per­cent.

Mayer pointed out that “Best Cus­tomer Ex­pe­ri­ence” has been one of the pil­lars of Mercedes-Benz’s long-term strat­egy. The com­pany launched the “Net­work Pro­ject” in 2012, and plans to up­grade each of its deal­er­ship across Tai­wan un­til 2018 to pro­vide cus­tomers with state-of-the-art fa­cil­i­ties.

Af­ter-sales ser­vice plays a very im­por­tant role in the com­pany’s strat­egy, Mayer said: “to en­sure a su­pe­rior ex­pe­ri­ence through­out the en­tire life­cy­cle of our prod­ucts.”

The com­pany’s new ini­tia­tives in­clude the re­cently launched “Ex­tended War­ranty” that of­fers “worry free” cov­er­age for up to 6 years as well as the “Ser­vice App with Online book­ing,” the Mercedes-Benz Tai­wan CEO said.

Cour­tesy of Mercedes-Benz Tai­wan

From left, An­dreas Spreter, VP of the Af­ter-Sales di­vi­sion at Mercedes-Benz Tai­wan, Martin Zim­mer­mann, head of Mercedes-Benz’s global af­ter-sales ser­vice di­vi­sion and Eckart Mayer, Pres­i­dent & CEO at Mercedes-Benz Tai­wan, pose for a photo at Mercedes-Benz Tai­wan’s Ser­vice & Parts Open 2015 in Taipei on Sept. 23.

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