Ap­ple Mu­sic makes main­land China de­but at lower monthly sub­scrip­tion

The China Post - - WORLD BUSINESS -

Ap­ple on Wed­nes­day be­gan of­fer­ing Ap­ple Mu­sic and other dig­i­tal con­tent in main­land China, putting a bar­gain price on the ser­vice in the high-pri­or­ity mar­ket.

Along with the stream­ing mu­sic ser­vice, Ap­ple opened the online doors of iTunes Movies and iBooks to cus­tomers in China.

“Cus­tomers in China love the App Store and have made it our largest mar­ket in the world for app down­loads,” Ap­ple se­nior vice pres­i­dent Eddy Cue said in a state­ment.

Ap­ple Mu­sic in China fea­tures lo­cal artists such as Ea­son Chan and Li Rong­hao, along with in­ter­na­tional per­form­ers in­clud­ing JJ Lin, Tay­lor Swift and Ed Sheeran.

Ap­ple Mu­sic, which launched in more than 100 coun­tries at the end of June, was of­fered in China for a monthly sub­scrip­tion price of 10 yuan (about US$1.60), with a fam­ily plan avail-

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