Ama­zon to stop al­low­ing sale of ri­val video stream­ing de­vices


Ama­zon will stop al­low­ing the sale of Google and Ap­ple videostream­ing de­vices on its site as it fo­cuses on its own Prime In­stant Video stream­ing ser­vice.

Prime Video has be­come an im­por­tant part of Ama­zon’s US$99 an­nual Prime loy­alty mem­ber­ship pro­gram. The video- stream­ing de­vices sold on the site should be able to work with Prime Video, the com­pany said Thurs­day.

“It’s im­por­tant that the stream­ing media play­ers we sell in­ter­act well with Prime Video in or­der to avoid cus­tomer con­fu­sion,” the Ama­zon said.

Along with Ama­zon’s Fire TV, the site will still sell other com­pa­nies’ video-stream­ing de­vices that are com­pat­i­ble with Prime Video, in­clud­ing Roku, Xbox and PlayS­ta­tion. But Ap­ple TV and Google’s Chrome­cast will be not be sold.

Google Inc. and Ap­ple Inc. did not im­me­di­ately re­spond quests for com­ment

Seat­tle-based Ama­zon has been rapidly ex­pand­ing its Prime Video Ser­vice, in­clud­ing re­cently inked deals to stream NBCUniver­sal’s


re- crit­i­cally ac­claimed drama “Mr. Ro­bot” and a mul­ti­year li­cens­ing agree­ment with CBS.

Ama­ Inc. shares closed up US$8.83, or 1.7 per­cent, to US$520.72 Thurs­day.


This July 24, 2013 file photo shows the Google Chrome­cast de­vice in San Fran­cisco.

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