Carriers receive first batches of iPhone 6s; strong pre-sales
Initial iPhone 6s series shipments to Taiwan are expected to reach 200,000 units, with phone carriers reporting strong presales for the Apple smartphones, according to a local report.
The local telecom carriers said they already received their first batches of the initial shipments yesterday, the Central News Agency reported.
The iPhone 6s and iPhone 6s Plus smartphones are scheduled to hit local store shelves on Oct. 9.
Despite concerns about a lack of killer features to drive sales for the devices, all of the local telecom carriers have reported slightly stronger pre-sale volumes compared to those for the previous generation of iPhones launched last year, the CNA said.
The stronger pre-sales may have been down to the fact this year no deposits are required, while last year, consumers had to pay NT$1,000 in advance, the carriers were cited as saying.
The carriers said some consumers may have made doublebookings or may fail to honor their orders, but they still expect significant sales for the new iPhones, at least much better than other brands whose flagship models have only seen “lukewarm” demand recently.
The CNA said the biggest selling point of the latest iPhones is the rose-gold model, which is estimated to account for almost 50 percent of all pre-sales in Taiwan. It added that the rose-gold model is popular among local female consumers.
With initial shipments of 200,000 units arriving in several batches, supply of the new iPhones is expected to be smoother than that in previous years when consumers had to wait for extended periods before receiving their devices.
Cheng Chih-heng, chief marketing officer at FarEast Tone, said the company has already received the first batch of ship- ments, according to CNA. Cheng said the carrier and its affiliated retailer Data Express together are expected to account for more than one third of the initial shipments.
Cheng was cited as saying that Apple will distribute its shipments among the carriers and retailers according to their sales of Apple devices last year.
Although supply should be relatively smooth, Cheng said the iPhone 6s series “is set to see shortages,” according to CNA.
Asked when follow-up shipments will arrive after the initial ones and whether shortages will last until Chinese New Year, Cheng said it depends on the production and shipment schedules of the manufacturers.
Prices for the iPhone 6s and iPhone 6s Plus are on average 9 to 11 percent higher than the iPhone 6 devices. The most expensive is the 128GB version of the iPhone 6s Plus, which carries an unlocked price of NT$36,500, the CNA cited retailers as saying.