Car­ri­ers re­ceive first batches of iPhone 6s; strong pre-sales

The China Post - - FRONT PAGE -

Ini­tial iPhone 6s se­ries ship­ments to Tai­wan are ex­pected to reach 200,000 units, with phone car­ri­ers re­port­ing strong pre­sales for the Ap­ple smart­phones, ac­cord­ing to a lo­cal re­port.

The lo­cal tele­com car­ri­ers said they al­ready re­ceived their first batches of the ini­tial ship­ments yesterday, the Cen­tral News Agency re­ported.

The iPhone 6s and iPhone 6s Plus smart­phones are sched­uled to hit lo­cal store shelves on Oct. 9.

De­spite con­cerns about a lack of killer fea­tures to drive sales for the de­vices, all of the lo­cal tele­com car­ri­ers have re­ported slightly stronger pre-sale vol­umes com­pared to those for the pre­vi­ous gen­er­a­tion of iPhones launched last year, the CNA said.

The stronger pre-sales may have been down to the fact this year no de­posits are re­quired, while last year, con­sumers had to pay NT$1,000 in ad­vance, the car­ri­ers were cited as say­ing.

The car­ri­ers said some con­sumers may have made dou­ble­book­ings or may fail to honor their or­ders, but they still ex­pect sig­nif­i­cant sales for the new iPhones, at least much bet­ter than other brands whose flag­ship mod­els have only seen “luke­warm” de­mand re­cently.

The CNA said the big­gest selling point of the latest iPhones is the rose-gold model, which is es­ti­mated to ac­count for al­most 50 per­cent of all pre-sales in Tai­wan. It added that the rose-gold model is pop­u­lar among lo­cal fe­male con­sumers.

With ini­tial ship­ments of 200,000 units ar­riv­ing in sev­eral batches, sup­ply of the new iPhones is ex­pected to be smoother than that in pre­vi­ous years when con­sumers had to wait for ex­tended pe­ri­ods be­fore re­ceiv­ing their de­vices.

Cheng Chih-heng, chief mar­ket­ing of­fi­cer at FarEast Tone, said the com­pany has al­ready re­ceived the first batch of ship- ments, ac­cord­ing to CNA. Cheng said the car­rier and its af­fil­i­ated re­tailer Data Ex­press to­gether are ex­pected to ac­count for more than one third of the ini­tial ship­ments.

Cheng was cited as say­ing that Ap­ple will dis­trib­ute its ship­ments among the car­ri­ers and re­tail­ers ac­cord­ing to their sales of Ap­ple de­vices last year.

Although sup­ply should be rel­a­tively smooth, Cheng said the iPhone 6s se­ries “is set to see short­ages,” ac­cord­ing to CNA.

Asked when fol­low-up ship­ments will ar­rive af­ter the ini­tial ones and whether short­ages will last un­til Chi­nese New Year, Cheng said it de­pends on the pro­duc­tion and ship­ment sched­ules of the man­u­fac­tur­ers.

Prices for the iPhone 6s and iPhone 6s Plus are on av­er­age 9 to 11 per­cent higher than the iPhone 6 de­vices. The most ex­pen­sive is the 128GB ver­sion of the iPhone 6s Plus, which car­ries an un­locked price of NT$36,500, the CNA cited re­tail­ers as say­ing.

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