HTC re­vamps strat­egy to take on iPhone 6s

The China Post - - LOCAL -

HTC Corp. ( ) un­veiled two flag­ship smart­phones in Ja­pan Tues­day as part of a drive to com­pete against Ap­ple Inc.’s iPhone 6s and 6s Plus mod­els amid shorter prod­uct cy­cles of An­droid hand­sets.

The launch of the One M9+ with im­proved cam­era fea­tures and the But­ter­fly 3 marks the first time HTC has un­veiled two flag­ship hand­sets in the sec­ond half of a sin­gle year, a fur­ther move away from the com­pany’s tra­di­tional strat­egy of re­leas­ing just one pre­mium smart­phone per year.

Jack Tong ( ), pres­i­dent of HTC North Asia, told a press brief­ing at the launch that the Tai­wanese com­pany hopes that re­leas­ing more flag­ship phones in the same year will help at­tract more con­sumer at­ten­tion away from the launch of new iPhones, as well as ex­pand its high-end of­fer­ings for tele­com op­er­a­tors.

Tong said he ex­pects the two new HTC flag­ship phones to boost the com­pany’s sales in the fourth quar­ter and help it to re­gain its mar­ket share in the high-end seg­ment.

Com­pared with its pre­vi­ous ver­sion, launched in April this year, the up­graded One M9+ sports a bet­ter cam­era mod­ule built with a laser-fo­cus fea­ture and op­ti­cal im­age sta­bi­liza­tion (OIS), which can com­pen­sate for a small amount of vi­bra­tion.

The third gen­er­a­tion of the But­ter­fly is a tai­lor-made model for the Ja­pan and Tai­wan mar­kets, fea­tur­ing a 5.2-inch 2K screen, a Qual­comm Snap­dragon 810 pro­ces­sor, 3GB of RAM, 32GB of ex­pand­able stor­age ca­pac­ity, a 20-megapixel rear cam­era, a 13-megapixel front-fac­ing cam­era and a 2700mAh bat­tery.

Ap­ple said Mon­day that it has sold more than 13 mil­lion new iPhone 6s and iPhone 6s Plus mod­els, set­ting a new record for the first three days of iPhone sales.

The iPhone 6s and iPhone 6s Plus, launched Sept. 9 with the force-sen­si­tive “3-D Touch” tech­nol­ogy em­bed­ded in the screen, will be avail­able in more than 40 ad­di­tional coun­tries be­gin­ning Oct. 9 in­clud­ing Italy, Mexico, Rus­sia, Spain and Tai­wan. The new iPhones will be avail­able in over 130 coun­tries by the end of the year.

HTC shares gained 4.95 per­cent to close at NT$63.6 ( US$1.93) in the last trad­ing ses­sion of the Tai­wan Stock Ex­change Sept. 25.

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