Ya­hoo Tai­wan re­ports its video view growth dou­bles

The China Post - - LOCAL -

The Tai­wan unit of Ya­hoo Inc. said Wed­nes­day that its video views have dou­bled over the past two-and-half years thanks to a wider of­fer­ing of online con­tent from its strate­gic part­ners.

The Web pi­o­neer said its video views in Tai­wan in­creased by 104 per­cent from Jan­uary 2013 to June this year, while its video views from mo­bile de­vices surged nearly 10 times.

Ya­hoo Tai­wan at­trib­uted the suc­cess to its of­fer­ing of orig­i­nal, au­tho­rized and live-stream­ing videos by part­ner­ing with lo­cal con­tent providers such as LiTV and Co­ture New Media Co., as well as mu­sic venue Legacy and tele­vi­sion sta­tion FTV.

“We will con­tinue to work with more strate­gic part­ners and con­tent providers to cre­ate a pre­mium ecosys­tem for video con­tent,” Ya­hoo Tai­wan Man­ag­ing Di­rec­tor Erika Wang told a media brief­ing.

Ya­hoo Tai­wan’s video strat­egy is ex­pected to cash in on the grow­ing pop­u­lar­ity of watch­ing videos online.

Ac­cord­ing to a sur­vey re­leased in Au­gust by re­search firm comS­core Inc., around 11.72 mil­lion peo­ple in Tai­wan — or 87 per­cent of the coun­try’s In­ter­net users — of­ten watch videos online with a fre­quency of seven times a day.

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