Fast­jet voted best-low cost air­line

The African - - NEWS/ADVERT - BY JUSTIN DAMIAN

Fast­jet air­line has added in its award reper­toire yet an­other honour by be­ing voted as 2016’s best low-cost air­line for the re­gion at an award­ing fete held in Zanz­ibar dur­ing the jus­tended 23rd An­nual Travel Awards.

Africa’s Lead­ing Low-Cost Air­line Award is in recog­ni­tion of the air­line’s com­mit­ment in chang­ing the en­tire air travel land­scape in the con­ti­nent by of­fer­ing the low­est air­fares in com­par­i­son with other air­lines and en­abling first time fliers to en­joy un­equalled fly­ing pack­ages.

Voted by stake­hold­ers in the trans­port and hos­pi­tal­ity sec­tors, the air­line evolved the win­ner of the cov­eted award. Ac­cord­ing to the com­pany’s Man­ag­ing Di­rec­tor John Corse, the award was in recog­ni­tion of the com­pany’s com­mit­ment to keep im­prov­ing and of­fer­ing low­est pos­si­ble air­fares in the re­gion.

Last year, fast­jet won the Trans­port In­no­va­tor Awards 2015) for its in­no­va­tive ap­proach to trans­for­ma­tion of air travel as well as be­ing rated as the com­pany with the low­est air­fares by WhichAir­line.com.

The award also rec­og­nized its con­tin­u­ous pas­sen­ger in­no­va­tions, en­vi­ron­men­tal com­mit­ment, growth, per­for­mance, op­er­a­tional safety and mo­ti­va­tion of its staff that have ce­mented the air­line an in­dus­try trendsetter.

“We are happy to be rec­og­nized as the best low-bud­get air­line in the re­gion at­tract­ing many first time fliers. In­deed, re­search shows that over 40 per­cent of our cus­tomers are first time fliers. The awards are an in­di­ca­tion that we are fo­cused to­wards be­com­ing the lead­ing low cost air­line in the re­gion,” Corse said ac­cept­ing the award.

The air­line took to the skies in 2012 and has opened new de­mand-led routes that in­clude Dar es Salaam to Mbeya, Mwanza and Kil­i­man­jaro. Fast­jet also op­er­ates in­ter­na­tional routes from Dar es Salaam such as Jo­han­nes­burg, Harare, Vic­to­ria Falls, En­tebbe, Nairobi and Lusaka.

Fast­jet says its ex­pec­ta­tion is to have in­clu­sive fares in all its des­ti­na­tions in and out of Tan­za­nia. The ideals of low-bud­get air­lines is that low cost travel does not mean low-qual­ity ser­vice but on con­trary, it of­fers a wide range of op­tions to suit the most dis­cern­ing trav­eler.

The award is glob­ally rec­og­nized by World Travel Awards and sets out to ac­knowl­edge, re­ward and cel­e­brate ex­cel­lence across all key sec­tors of the travel tourism & hos­pi­tal­ity in­dus­try.

Also avail­able for fast­jet cus­tomers’ choice is the lug­gage up­grade op­tion dubbed, ‘freighty’, that al­lows pas­sen­gers to trans­port up to 80kg of checked-in bags for Tshs 88,000/-. The freighty lug­gage op­tion in par­tic­u­lar has been pop­u­lar with traders fly­ing with fast­jet to pur­chase whole­sale pro­duce in­ter­na­tion­ally to trans­port back to their home mar­kets to sell.

Fast­jet Tan­za­nia, the low-cost, no frills air­line com­menced flights in Tan­za­nia in Novem­ber 2012. By ad­her­ing to in­ter­na­tional s tan­dards of safety, qual­ity, security and re­li­a­bil­ity, fast­jet has brought a new fly­ing ex­pe­ri­ence to the African mar­ket at un­prece­dented low prices. Uti­liz­ing its fleet of Air­bus A319s, fast­jet is im­ple­ment­ing the low-cost model across Africa and its longterm strat­egy is to be­come the con­ti­nent’s first low-cost, pan-African air­line.

The re­sults of a cus­tomer sat­is­fac­tion sur­vey showed that 100% of cus­tomers were likely to rec­om­mend fast­jet to a friend. In de­vel­op­ing its strong brand and iden­tity, fast­jet has won and been nom­i­nated for a num­ber of awards, in­clud­ing win­ning three Trans­form awards for the re­brand and launch of fast­jet, the award for “Brand Strat­egy of the Year” at 2014’s Drum Mar­ket­ing Awards in Lon­don, and the Trans­port In­no­va­tor Award at the 8th Trans­port Africa Awards 2015 in Jo­han­nes­burg peo­ple and sup­port their life­style and cul­ture. The pro­gramme is man­aged by the Tan­za­nia Tourist Board (TTB) and cov­ers a dozen other districts in the North­ern Zone re­gions.

The dis­trict has two WMAs where vil­lagers en­joy funds gen­er­ated from hunt­ing and tourism. Longido has 39 vil­lages and 95 per cent of its in­hab­i­tants de­pend on live­stock for their liveli­hood.

Ac­cord­ing to the of­fi­cial, 40 per­cent of funds re­ceived from the Min­istry of Nat­u­ral Re­sources and Tourism is chan­neled to con­ser­va­tion and 60 per­cent for gen­eral ex­pen­di­ture.

The Act­ing Dis­trict Ex­ec­u­tive Di­rec­tor, Ra­mad­hani Musiba, said the dis­trict has pre­pared a land use plan for all the vil­lages and that it will in­clude de­mar­ca­tion of vil­lage bound­aries. The vil­lagers are also sen­si­tized to em­brace par­tic­i­pa­tory for­est man­age­ment (PFM) prac­tices through the sup­port of the African Wildlife Fund (AWF).

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