Tourism to en­hance EAC states economies

The African - - TOURISM - DUR­BAN, S.AFRICA

In­ter­na­tional and re­gional tourism in the EAC is pro­jected to raise from this year to boost the economies of Tan­za­nia, Uganda and Kenya.

This was re­vealed in Dur­ban, South Africa last week on the side-lines of the Ind­aba, Africa’s largest tourism trade show by the Man­ag­ing Di­rec­tor of Tourism Board from Tan­za­nia Ms. Devota Mdachi and Kenya’s Act­ing CEO, Ms. Jacinta Nzioka, and Uganda’s UTB Act­ing Mar­ket­ing Man­ager, Ms. Sylvia Kalembe.

“While we ex­pect a sig­nif­i­cant growth of In­ter­na­tional ar­rivals this year, re­gional mar­kets re­mains a po­ten­tial seg­ment that we are happy with the re­sponse of the Ind­aba trade show”, said Devota Mdachi, Tan­za­nia Tourist Board’s Man­ag­ing Di­rec­tor.

Tan­za­nia was rep­re­sented by nearly 40 ex­hibitors show­cas­ing dif­fer­ent tourism ser­vices and prod­ucts from travel agents, tour op­er­a­tors and hos­pi­tal­ity in­dus­try stake­hold­ers. Devota said the show ex­posed the growth of in­ter­est for Tan­za­nia des­ti­na­tion from dif­fer­ent stake­hold­ers in­clud­ing hosted buy­ers.

In­tra-Africa tourism busi­ness, ac­cord­ing to Devota, is ris­ing with many vis­i­tors vis­it­ing Tan­za­nia from the African con­ti­nent, par­tic­u­larly from South Africa. Some of key in­vest­ments in the lodges and ho­tels in Tan­za­nia are run and man­aged by South African com­pa­nies, one of the pull fac­tors, ac­cord­ing to her.

Zanz­ibar, the Serengeti na­tional park Mount Kil­i­man­jaro and Ngoron­goro crater dom­i­nated most of the en­quiries while some shown in­ter­est in the Ruaha and Katavi na­tional parks in the South­ern Tan­za­nia. Of in­ter­est to some en­quiries, Devota said was the Kigam­boni new bridge which opens up tourism beaches in the ad­min­is­tra­tive and com­mer­cial cap­i­tal of Tan­za­nia, Dar es Salaam.

The Tan­za­nia stand was graced with vis­its by dif­fer­ent me­dia houses based in and out of Africa in­clud­ing Richard Quest, the CNN news an­chor who showed in­ter­est to visit Zanz­ibar with his wife ac­cord­ing to Devota. Other high­pro­file dig­ni­taries who vis­ited the Tan­za­nia stand in­clude Hon. Derek Hanekom, SA Tourism Min­is­ter and his deputy Tokozile Xasa.

Uganda’s Sylvia Kalembe hinted that their mar­ket­ing drive is equally fo­cused to the Africa con­ti­nent in which the Ind­aba trade show is the per­fect plat­form, she said.

Their mar­ket­ing drive, ac­cord­ing to her, has been upped by the CNNs recog­ni­tion of Kidepo na­tional park, Kam­pala voted as

Tan­za­nia Tourist Board’s Man­ag­ing Di­rec­tor Devota Mdachi (seated cen­tre) at the Ind­aba Me­dia Talk in Dur­ban last week. Oth­ers are GCNNs Richard Quest (stand­ing), Derek Hanekom, SA’s tourism min­is­ter (left) and his deputy Tokozile Xasa, irst right seated.

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