Mas­ter J cham­pi­oning for qual­ity videos, au­dios

The African - - POT POURRI - BY JAMILA SHEMNI

SEA­SONED lo­cal mu­sic pro­ducer Joachim Ki­mario pop­u­larly known as Mas­ter J has called on Bongo Flava artistes to pro­duce qual­ity mu­sic and videos that meet in­ter­na­tional stan­dards.

Mas­ter J who is among the pi­o­neer of the growth of lo­cal hip hop mu­sic hav­ing es­tab­lished MJ Records in 1996 made the re­quest dur­ing his re­cent tour to New Habari (2006) Lim­ited premises in Dar es Salaam.

He said there are some artistes who shoot their videos for Sh300m and above think­ing that ex­pen­sive videos will boost their per­for­mances, but what mat­ters is how an artiste pre­pares his or her au­dio and video.

Mas­ter J ad­vised artistes go­ing for ex­pen­sive videos to be cer­tain of re­turn­ing their money by pro­duc­ing qual­ity mu­sic giv­ing an ex­am­ple of Naseeb Ab­dul alias Di­a­mond Plat­inumz and Ali Kiba.

“It is high time that artistes in Tan­za­nia need to change their mind­set so that they can ex­cel in their mu­sic ca­reer,” he said. “We need to boost our per­for­mances in mu­sic to­gether with fo­cus­ing on good con­tent and high qual­ity songs.”

Mas­ter J who has been a fre­quent Bongo Star Search (BSS) judge said unity among artistes and pro­duc­ers is very es­sen­tial in boost­ing mu­sic ca­reer in the coun­try.

He said BSS has es­tab­lished new mode of en­sur­ing money given to the win­ning emerg­ing artiste is well used in pro­mot­ing mu­sic ca­reer.

“At first, we used to give win­ners the whole­some of money whereby some used in boost­ing their mu­sic ca­reers while oth­ers opted to do busi­ness not re­lated to mu­sic and that is why we have come up with a dif­fer­ent ap­proach to sus­tain their mu­sic ca­reer,” said Mas­ter J.

He also took the op­por­tu­nity to call on Na­tional Arts of Tan­za­nia (BASATA) to as­sist artistes in en­sur­ing they are reg­is­tered which could boost their mu­sic ca­reers.

Mas­ter J has worked with end­less renowned re­gional artistes such as Wagosi wa Kaya, Fid Q, Lady Jaydee, AY, Wak­il­isha, TID, Dully Sykes, the late Mang­wea, Mchizi Mox, Joslin, Q-Jay, Maka­mua, Mheshimiwa Temba, Mr Blue, Ray C, Unique Sis­ters, Mw­a­siti, Sugu and Z-Anto to men­tion but a few.

He has also pro­duced hit songs for bands such as TOT, Twanga Pepeta, Di­a­mond Sound, FM Academia and Akudo Sound as well as gospel artiste Rose Muhando and Ki­jitonyama Choir who rose to fame with the song “Hakuna Mungu Kama Wewe”.

Mas­ter J

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