Master J championing for quality videos, audios
SEASONED local music producer Joachim Kimario popularly known as Master J has called on Bongo Flava artistes to produce quality music and videos that meet international standards.
Master J who is among the pioneer of the growth of local hip hop music having established MJ Records in 1996 made the request during his recent tour to New Habari (2006) Limited premises in Dar es Salaam.
He said there are some artistes who shoot their videos for Sh300m and above thinking that expensive videos will boost their performances, but what matters is how an artiste prepares his or her audio and video.
Master J advised artistes going for expensive videos to be certain of returning their money by producing quality music giving an example of Naseeb Abdul alias Diamond Platinumz and Ali Kiba.
“It is high time that artistes in Tanzania need to change their mindset so that they can excel in their music career,” he said. “We need to boost our performances in music together with focusing on good content and high quality songs.”
Master J who has been a frequent Bongo Star Search (BSS) judge said unity among artistes and producers is very essential in boosting music career in the country.
He said BSS has established new mode of ensuring money given to the winning emerging artiste is well used in promoting music career.
“At first, we used to give winners the wholesome of money whereby some used in boosting their music careers while others opted to do business not related to music and that is why we have come up with a different approach to sustain their music career,” said Master J.
He also took the opportunity to call on National Arts of Tanzania (BASATA) to assist artistes in ensuring they are registered which could boost their music careers.
Master J has worked with endless renowned regional artistes such as Wagosi wa Kaya, Fid Q, Lady Jaydee, AY, Wakilisha, TID, Dully Sykes, the late Mangwea, Mchizi Mox, Joslin, Q-Jay, Makamua, Mheshimiwa Temba, Mr Blue, Ray C, Unique Sisters, Mwasiti, Sugu and Z-Anto to mention but a few.
He has also produced hit songs for bands such as TOT, Twanga Pepeta, Diamond Sound, FM Academia and Akudo Sound as well as gospel artiste Rose Muhando and Kijitonyama Choir who rose to fame with the song “Hakuna Mungu Kama Wewe”.