Trade show puts on good face
Several thousand local and international cosmetics brands are scheduled to debut their products in Bangkok this week at “Beyond Beauty Asean-Bangkok”, a trade show at Impact Muang Thong Thani.
Ketmanee Lertkitcha, deputy secretary and chairwoman of the cosmetics industry group at the Federation of Thai Industries, said the event on Sept 21-23 will offer a venue for industry players to expand into the growing Asean market, where the population exceeds 600 million.
The event also aims to promote “Made in Thailand” cosmetics products to international markets.
“Thailand is the de facto top original equipment manufacturer in the region for international cosmetic brands and the production base for several premium products. On a global scale, Thailand is ranked 17th in production of cosmetics,” she said.
“Thailand dominates the market share for Asean, controlling up to 60% of the cosmetics market or 168 billion baht a year, excluding exports worth 12 billion baht a year. This huge market size has long attracted many foreign and local brands to create and offer innovations here to lure customers.”
Market research company Euromonitor said Asia-Pacific represents nearly a third of the global beauty and personal care market, with developing markets such as Thailand driving growth for the region.
Thailand’s beauty market grew by 6.5% to 154 billion baht in total sales in 2016. Of the total, 46% was skincare products, 19% haircare products, 14% make-up and 21% other products such as fragrances.
Peerayaphan Pongsanam, an assistant senior project manager at Impact Exhibition Management Co, said more than 650 exhibitors will showcase over 2,000 brands at the event, 45% of which will be from local companies and 55% will come from overseas counterparts.
Pavilions are planned for firms from China, Britain, France, Germany, Indonesia, Japan, Malaysia, Poland, Singapore, Spain and Taiwan to present their latest products and innovations, she said.
With the expectation of more than 20,000 visitors including 250 buyers from Asean, sellers will also have a chance to expand their business into the region and beyond.
Some US$2.7 million or 94 million baht worth of transactions are anticipated to be secured at the three-day event.
Ms Ketmanee says the beauty trade show will promote ‘Made in Thailand’ products.