In­te­grated con­tent app of­fered to view­ers


Sole satel­lite ser­vice provider Thaicom launches Loox TV, a dig­i­tal con­tent plat­form in a mo­bile app.

The sole satel­lite ser­vice provider Thaicom yes­ter­day launched Loox TV, an in­te­grated TV con­tent dig­i­tal plat­form via mo­bile ap­pli­ca­tion, in a bid to re­vi­talise the TV broad­cast­ing ecosys­tem in the coun­try.

The Loox TV app was de­signed to make view­ing eas­ier for both real-time and on­de­mand pro­grammes, in­clud­ing ter­res­trial dig­i­tal TV chan­nels, ca­ble and satel­lite TV via set-top boxes.

Thaicom will also pe­ri­od­i­cally re­port the view­ing rate for all TV chan­nels on the plat­form, cat­e­gorised by screen type. The re­port should be a new bench­mark for Thai TV rat­ings, of­fer­ing a more pre­cise in­di­ca­tor for ad­ver­tis­ers.

“Con­sumers, TV chan­nels, TV pro­duc­ers, con­tent providers and ad­ver­tis­ing agen­cies can ben­e­fit from Loox TV ap­pli­ca­tion,” said Pai­boon Panuwat­tana­wong, Thaicom’s chief ex­ec­u­tive.

Mr Pai­boon said apart f rom the in­creas­ing pop­u­lar­ity of view­ing videoon-de­mand via video-shar­ing sites, many fac­tors weak­en­ing the TV in­dus­try in the coun­try in­clude too many TV chan­nels, dif­fi­cul­ties in view­ing in­ter­est­ing TV pro­grammes and the mis­match be­tween on-air pro­gramme tim­ing and view­ing avail­abil­ity.

Thaicom de­vel­oped Loox TV as a hub for TV con­tent. The ap­pli­ca­tion can be down­loaded for free on both iOS and An­droid plat­forms.

Af­ter down­load­ing the ap­pli­ca­tion, users will see TV con­tents cat­e­gorised by types such as news, va­ri­ety pro­grammes, en­ter­tain­ment, sports and soap op­eras. The ap­pli­ca­tion al­low users to search for pro­grammes with key­words.

Ad­di­tion­ally, users who want to see pro­grammes on TV screens at home can use “smart re­mote”, a func­tion that will au­to­mat­i­cally switch broad­cast­ing from mo­bile de­vices to big screens through satel­lite TV set-top boxes. The ap­pli­ca­tion will also sup­port Google Chrome­cast don­gle, al­low­ing users who are not satel­lite TV sub­scribers to watch TV shows and films on the big screen.

Mr Pai­boon said as of to­day there are 50 TV chan­nels avail­able in the Loox TV plat­form, and the com­pany en­cour­ages all TV chan­nels to join the plat­form.

“No mat­ter how the world changes, TV con­tent is still the best, the most cred­i­ble and the most ac­ces­si­ble to all tar­geted au­di­ences. The more TV chan­nels in the Loox TV plat­form, the eas­ier it will be to im­prove the in­dus­try’s ecosys­tem,” he said.

Mr Pai­boon said Thaicom will not di­rectly ben­e­fit from the Loox TV plat­form. On con­trary, the plat­form di­rectly ben­e­fits all ex­ist­ing TV chan­nels in the ecosys­tem as it will be a pow­er­ful al­ter­na­tive for view­ers to ac­cess TV pro­grammes.

Thaicom se­nior vice-pres­i­dent of me­dia busi­ness Ekachai Phak­durong said Thaicom tar­gets for 300,000 users to down­load the ap­pli­ca­tion by the end of 2018.

The com­pany has also de­vel­oped and in­stalled data anal­y­sis soft­ware sup­port­ing the Loox TV app to rec­om­mend pro­grammes or TV chan­nels to users that suit their tastes.

The soft­ware will also an­a­lyse view­ers’ watch­ing time and be­hav­iours, and de­liver the data to all TV chan­nels on the Loox plat­form.

“It will work as new bench­mark of TV rat­ings in­di­ca­tor, with more pre­cise re­sults than the ex­ist­ing ones run by big mar­ket re­search agen­cies,” Mr Ekachai said.


Mr Pai­boon says the more TV chan­nels on Loox TV plat­form, the easier it is to im­prove the in­dus­try’s ecosys­tem.

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