Xiaomi likes Thai­land for phone sales

Bangkok Post - - BUSINESS - SUCHIT LEESA-NGUANSUK

Xiaomi, the world’s fifth-largest smart­phone maker, ranks Thai­land as one of its top 10 pri­or­ity mar­kets for over­seas ex­pan­sion.

“Thai­land is ex­tremely im­por­tant for Xiaomi, in our top 10 out of 60 mar­kets,” said Steven Wang, head of ex­pan­sion mar­ket­ing for Xiaomi Global.

Since it en­tered Thai­land through a part­ner­ship with VST ECS, a lo­cal dis­trib­u­tor, Xiaomi has in­vested in au­tho­rised Mi Stores at Sea­con Bangkae and in Rangsit. The com­pany has some 40 prod­ucts un­der the Mi brand.

Xiaomi re­cently in­tro­duced Mi Mix2, its lat­est smart­phone with a 5.99-inch 18:9 ra­tio 1080x2160 dis­play pow­ered by an octa-core pro­ces­sor along­side 6GB of RAM and 64GB stor­age.

For the first time, its smart­phone was jointly de­signed by the world renowned de­signer Philippe Starck.

“We be­lieve a 18:9 ra­tio full-screen dis­play will be the fu­ture stan­dard for smart­phones be­cause of the larger us­age area and bet­ter user ex­pe­ri­ence,” Mr Wang said.

Priced at 17,990 baht, the phone was re­cently launched at less than half the price of the 5.8-inch iPhone X slated for a Nov 24 Thai launch at 40,500 baht for 64GB. The Sam­sung S8+ is priced at 30,900 baht.

“Our suc­cess in in­no­va­tive tech­nol­ogy and unique e-com­merce busi­ness model through mi.com mixed to­gether with off­line re­tail shops place us fifth in the mar­ket with a 7.4% mar­ket share as of the first quar­ter this year, grow­ing 102.6% year-on-year,” Mr Wang said.

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