Thailand to Boost Lo­cal and In­ter­na­tional Fe­male Tourism

Thai-American Business (T-AB) Magazine - - Contents - Source: Tourism Author­ity of Thailand News­room

The Tourism Author­ity of Thailand ( TAT) is launch­ing a spe­cial cam­paign to at­tract lo­cal and in­ter­na­tional fe­male trav­el­ers to en­joy some of the king­dom’s many at­trac­tions with a wide range of ac­tiv­i­ties, spe­cial of­fers, dis­counts and priv­i­leges from the va­ri­ety of prod­ucts and ser­vices and events aimed at women, whether trav­el­ling alone or with groups of friends, to be ar­ranged across the month of Au­gust.

Mr. Yuthasak Su­pa­sorn, TAT Gov­er­nor said, “We’ve des­ig­nated Au­gust 2016 as a ‘ month for women trav­el­ers’, in a way of mark­ing Her Majesty Queen Sirikit’s 84th birth­day, to en­cour­age the growth of the global and do­mes­tic fe­male trav­eler seg­ment in con­junct with our strat­egy to pro­mote Thailand to be a Qual­ity Leisure Des­ti­na­tion. In­creas­ingly women are com­ing to Thailand in groups or as solo trav­el­ers and ex­pect to find ac­tiv­i­ties and at­trac­tions geared to their needs. So, this cam­paign will broaden their recog­ni­tion on how Thailand can cater for a great ex­pe­ri­ence to fe­male trav­el­ers like nowhere else.” Mrs. Jutha­porn Rern­gronasa, TAT Deputy Gov­er­nor for In­ter­na­tional Mar­ket­ing – Europe, Africa, Mid­dle East and the Amer­i­cas added, “In ad­di­tion, when it comes to plan­ning hol­i­days, it’s of­ten the women in the fam­ily mak­ing the main de­ci­sions. Fe­male trav­el­ers are an in­creas­ingly strong mar­ket for lo­cal and in­bound tourism to Thailand. The global in­come of women world­wide has risen hugely and the com­pound growth of fe­male ar­rivals to Thailand has also risen, av­er­ag­ing 11.4 per­cent from the pe­riod 2007- 2014.”

Re­search has shown that women trav­el­ers en­joy visit­ing the beach, ben­e­fit­ting from Thailand’s amaz­ing spa op­por­tu­ni­ties and try­ing Thai food, but they are per­haps more con­cerned with safety and pri­vacy than male trav­el­ers. With this in mind, TAT is join­ing forces with air­lines, ho­tels, re­sorts, spas and tour oper­a­tors to ar­range var­i­ous ac­tiv­i­ties as well as of­fer spe­cial dis­counts and priv­i­leges through­out the month of Au­gust. “In or­der to pro­mote this ini­tia­tive and in­spire fe­male trav­el­ers to come to Thailand, TAT has come up with five dif­fer­ent pro­mo­tional con­cepts: Beau­ti­ful Look, Beau­ti­ful Shape, Beau­ti­ful Mind, Beau­ti­ful Re­treat, and Beau­ti­ful Ex­pe­ri­ence, which are all de­signed to meet the var­ied needs of women trav­el­ers and to boost Thai tourism prod­ucts and ser­vices that are geared to­wards fe­male trav­el­ers.” Mrs. Srisuda Wanapinyosak, TAT Deputy Gov­er­nor for In­ter­na­tional Mar­ket­ing Asia and South Pa­cific, added.

High­lighted ac­tiv­i­ties to be held as part of the cam­paign in­clude Lady Golf Chal­lenge, Lady Celebri­ties to Thailand, Thailand through Her Eyes, 84 Per­spec­tives of Thailand, Lady in Thai Fabric, Lady Prod­ucts Show­case as well as a Women’s Jour­ney ap­pli­ca­tion. Var­i­ous other spe­cial ar­range­ments are be­ing pro­vided to fe­male trav­el­ers in this month, such as Lady Im­mi­gra­tion Lanes, Lady Park­ing and Lady Air­fare.

Mr. Yuthasak Su­pa­sorn ( 6th left), TAT Gov­er­nor, Mrs. Jutha­porn Rern­gronasa ( 4th right), TAT Deputy Gov­er­nor for In­ter­na­tional Mar­ket­ing – Europe, Africa, Mid­dle East and Amer­i­cas, Mr. Su­gree Sithivanich ( 3rd right), TAT Deputy Gov­er­nor for Mar­ket­ing Co

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