Mem­bers’ News

Thai-American Business (T-AB) Magazine - - Contents -

U. S. car­maker Ford Mo­tor ex­pects Thai sales to grow healthily this year af­ter ris­ing by 38.7% year- onyear in the first two months of 2017, led pri­mar­ily by the Thai- made Ford Ranger pickup. Narong Sri­ta­layon, deputy man­ag­ing di­rec­tor of Ford Thai­land, said ve­hi­cle sales in Thai­land this year are ex­pected to grow at the same pace as the coun­try’s over­all do­mes­tic mar­ket or 4%, reach­ing 800,000 units.

Ford re­ported its do­mes­tic car sales from Jan­uary to Fe­bru­ary to­taled 7,450 units, a rise of 38.7% from the same pe­riod last year. The com­pany’s Ranger name­plate led the pack, ac­count­ing for 80% of all de­liv­er­ies. Thai­land is now con­sid­ered one of the top three mar­kets in ASEAN for Ford, with sales from Thai­land to­tal­ing 40,972 ve­hi­cles in 2016, up 12.4% from a year be­fore. Ford re­ported its com­bined sales in ASEAN rose 11.5% in 2016 to 115,979 ve­hi­cles, mark­ing its fourth con­sec­u­tive year of record sales.

Mark Kaufman, pres­i­dent of Ford ASEAN, said Thai­land will re­main the key pro­duc­tion hub for Ford in the re­gion, with most Ford mod­els here, in­clud­ing the Ranger, Ever­est and Ecosport, be­ing made and shipped from Ford’s pro­duc­tion fa­cil­i­ties in Thai­land -- both as com­pletely built- up and com­pletely knocked- down units.

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